this post was submitted on 18 Jun 2026
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Apple to raise prices as AI boom pushes up chip costs (www.bbc.com)
submitted 1 day ago by Wudi@feddit.uk to c/technology@lemmy.world
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[–] some_guy@lemmy.sdf.org 5 points 21 hours ago

When they released the M5 MacBook Pro, it was the same week that they introduced the Neo. I expected the MBP price to go up and I'd been planning to buy a new computer this year, so I was mad at Sam Altman for fucking the supply chain. But the Neo happened the same week and they obviously had a price-point planned. They couldn't raise prices on any of them or the Neo's marketing splash would be sullied by price increases. I couldn't believe my luck.

I got my new MBP at last year's pricing because I knew it wouldn't last. Lucky me.