this post was submitted on 30 Jul 2026
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Fuck AI

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OpenAI has ChatGPT, Anthropic has Claude, Google has Gemini. But what does Amazon have?

Not a whole lot, it turns out. Unlike its competitors in the tech megacorp scene, Amazon’s standout AI model — organized under the name “Nova” — is about the farthest thing from a household name. And that’s not likely to change anytime soon, because the ecommerce giant is now gutting its in-house AI labs, Bloomberg reports.

Per the outlet, Amazon is scaling back the ambitions of most of its Nova AI models and reorganizing its AI development teams as part of an effort to narrow its focus on “highest priority” goals, after its power-hungry large language models turned out to be a bust.

Accordingly, the company has put most of its AI models on ice, Amazon insiders told Bloomberg. This includes its text-based Nova models, as well as video- and image-generating models, all of which have been placed in a state of “keep the lights on,” meaning they’re technically still supported, but only receive the bare minimum resources needed to sustain them.

Instead, labor and computing power are being diverted toward a singular “frontier-model effort” led by Pieter Abbeel, director of the Berkeley Robot Learning Lab whose robotics company Covariant was hoovered up by Amazon in 2024. At the time Abbeel joined the tech giant, Covariant’s founders were working on AI models for robots, which lines up pretty well with Amazon’s push to automate everything it possibly can.

News of the shift in Amazon’s strategic focus comes a week after it closed one of its key AI offices in San Francisco, an 80-person site specializing in research on artificial general intelligence, the supposed next-level of AI development where the tech obtains human-level intelligence and reasoning skills.

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[–] Jaysyn@lemmy.world 97 points 15 hours ago (4 children)
[–] XPost3000@lemmy.ml 2 points 1 hour ago

The shovel industry is booming!!!

[–] RonnyZittledong@lemmy.world 56 points 15 hours ago (2 children)

The moral of the story is to sell the shovels

[–] Aceticon@lemmy.dbzer0.com 3 points 6 hours ago

The shovel sellers (i.e. Nvidia) started lending money to the gold diggers to buy shovels.

[–] Hudell@lemmy.dbzer0.com 17 points 12 hours ago (1 children)

And when everybody is rushing to sell shovels, you gotta sell wood and iron.

[–] neukenindekeuken@sh.itjust.works 8 points 12 hours ago

And when everyone is selling wood and iron, you burn the forest down.

[–] EliteCloneMike@lemmy.zip 36 points 14 hours ago (5 children)

The boom will end and the bubble will burst. Hopefully at least one of those companies goes under. Hopes it’s Google and Meta.

[–] mnemonicmonkeys@sh.itjust.works 2 points 7 hours ago

Guarantee that Meta goes under. The only profitable ideas they've implemented were either stolen (Facebook) or bought from someone else (Instagram). Meanwhile Zuck loses hundreds of millions of dollars on dumb shit like the Metaverse

[–] Jaysyn@lemmy.world 24 points 13 hours ago (1 children)

Oracle is the one that has "bet the farm" so to speak.

[–] Bustedknuckles@lemmy.world 20 points 13 hours ago (1 children)

Also led by the biggest ahole of the three

[–] Quetzalcutlass@lemmy.world 20 points 13 hours ago (1 children)

It's a shame Oracle's downfall couldn't have happened a decade ago. Ellison has branched out and bought up a bunch of media companies in recent years and is setting up his (somehow even worse) son as heir to his empire, so even if Oracle dies we're still stuck with the fuckers for the foreseeable future.

[–] Bustedknuckles@lemmy.world 10 points 12 hours ago

He's been detested for decades now, I'm sure there's a cohort of greyhair tech workers that've been waiting a long time for his downfall. Hopefully he's leveraged so badly that when the bill comes due, he'll have to give that shit up and leave us alone.

[–] ragas@lemmy.ml 12 points 12 hours ago (2 children)

Google is printing so much stupid money that they can still (almost) pay the AI hype from their earnings. Google will (sadly in my opinion) not go under.

[–] rumba@lemmy.zip 1 points 5 hours ago

They won't fail, but they will change eventually. Capitalism demands it.

Youtube ads are now unwatchable, they're trying to wedge people off adblockers but they'll end up leaving chrome.

Google AI search results cost a LOT more than their classic search results. That's not a gain in profit.

Everything they're doing is WAY more expensive and it's just in the name of trying to prove to investors that they're in a growth market. AI will stop being allowed to be considered a growth market.

If Youtube isn't growing, and Gmail isn't growing and Search isn't growing, their valuation will plummet.

All of a sudden you'll see a LOT of firings and a LOT of cost reduction in places that don't make money.

[–] EliteCloneMike@lemmy.zip 7 points 11 hours ago

Yea, they’ll most likely survive this, but I am hoping they get broken up for being monopolistic (it was a tragedy that Judge Mehta did follow through). Buts that’s a different topic. Or that they go the way of other giants like IBM and Microsoft. Not gone, but not what they once were. Though I do want Google and Meta gone or at least highly regulated, but that’s also another topic.

[–] dylanmorgan@slrpnk.net 12 points 12 hours ago

Neither of those are likely. OpenAI, Anthropic, and Oracle are all likely to go under, to then be bought out. Facebook will take a hit in stock price (maybe) but they have profitable divisions and Zucc structured the stock so he can’t be voted out. Amazon, Google, and Microsoft will likely see some executive shakeups, possibly to the point of the CEOs being ousted, but they all also have profitable business lines so the survival of the companies themselves is not really at risk.

[–] Rothe@piefed.social 10 points 13 hours ago* (last edited 13 hours ago)

It's gonna be OpenAI and Oracle. Google and Meta (and Microslop) are too diversified to go down, even if they will take massive hits.

[–] Fredselfish@lemmy.world 3 points 14 hours ago (4 children)

Well according to your own link the bubble isn't going anywhere

Not long as these two companies continue to make bank from this bullshit.

[–] lichtmetzger@discuss.tchncs.de 22 points 13 hours ago* (last edited 13 hours ago)

Nvidia is doing some real shady stuff, like selling GPUs and then renting them back from the companies they sold them to, which inflates their own value. That money doesn't actually exist, though.

[–] Jhex@lemmy.world 7 points 10 hours ago

What makes you think that?

First off, the bubble can and will (likely) explode as soon as the rest can no longer buy Nvidia and AMD chips. If anything, what you point out only indicates that these 2 companies may not completely implode when the bubble pops

Second, a lot of the money being passed around circularly comes from Nvidia... they are literally giving money to their clients so they can turn around and buy more chips from them

[–] Rothe@piefed.social 9 points 13 hours ago

You seem to confuse market value with profit. These numbers are pretty useless for any gauge of what is really happening.