this post was submitted on 06 Aug 2026
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There is absolutely no excuse for such an immensely profitable company to not have a team of humans reviewing ads.
Their fancy new AI can go rogue, escape containment, and hack other companies. But surely, this advanced technology can’t be applied moderate Facebook ads!
Really shows you where the focus is.
The humans doing this job are going to be paid so bad and will have to review so much content that I don't think they will perform any better than the current bots.
And they probably will have to deal with the stress and blame when something escapes from their review process.
Edit so I'm not misunderstood: I'm not against human review in this (and other cases) but we have to have in mind that this kind of job SUCKS and content moderators on Facebook (contractors really) already had problems with PTSD (https://www.theguardian.com/media/2024/dec/18/kenya-facebook-moderators-sue-after-diagnoses-of-severe-ptsd).
Well if they can't do it then Meta needs to find other lines of work or else their shit needs to be seized and shutdown.
Sadly humans are not just the answer, it propagates the abuse. Your comment reminded me of this report on The Verge: The Trauma Floor
Surely you understand the difference between moderating the entirety of a free global public social media site versus vetting the fucking advertisements companies are paying you to host. There's absolutely no comparison between the two and there's no excuse for ads like that to be hosted on a major corporations website.
I was reminded of that, but then realized that reviewing ads is not the same as raw content moderation. It’ll still have some shitty moments, but it’s not the same as being forced to watch snuff videos.