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TiVo Plans to End Free Automatic Commercial Skipping in November, Tests Paid Premium Replacement Service
(cordcuttersnews.com)
this post was submitted on 07 Sep 2026
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Gather ‘round kids, time for a story. The year was 2003, and TiVo had defined the category of DVRs and instantly become indispensable. People loved that they could fast-forward through commercials, much to the chagrin of networks and advertisers.
But a new competitor entered the scene: ReplayTV, a product that did everything TiVo did with one major added benefit: it automatically detected and skipped commercials without having to press a button. It was glorious. So naturally, like all things which improve the life of a consumer, the powers-that-be took umbrage. Funded by TiVo lobbying, the FCC decided that not having to press a button on a remote was a bridge too far. ReplayTV was crushed by a heavy fine and ban, relegating them to the tech scrap heap. Thus TiVo maintained their position as market leader, despite having an inferior experience.
All this to say: fuck you TiVo, you wasted your brand clout and position by getting into bed with the same lawmakers who fomented your demise when the HD era was legislated to ban commercial-skipping mechanisms.
My mom watched Coronation Street. She wasn't home when it was on because she had a job like so many other people.
We got this VCR that would record the show then erase the commercials because networks couldn't resist playing ads louder so it would detects the volume increase and tag those as ad starts and finishes. When you went back to watch the show the ads would fast forward.
Ironically, it's those ephemeral local ads you were erasing that were worth saving and not the shows that are still available.
Edit: If someone says they have a VHS copies of the X-Files, I wouldn't take them UNLESS they had all the advertisements. I can get the X-Files streamed or on DVD or Blueway or MK4. What I can't get is a 1:1 recording of the experience of watching the show as it was watched at the time in Dubuque, Iowa. Now, yes, commercials do suck, but it's a little different when they're a peek into a lost world.
*(I'd also need to get a VCR player and a CRT, too.)
I still remember the local ads. We still had to watch ads on live tv. Just a few shows that were recorded got to be ad free.
The Captain made "famous" ads back in the 90s. https://youtu.be/-vEXqG54hCw
Yessss!!! This is what I'm talking about!