The band Muse has surrendered its Instagram and X handles to Meta after the release of its new AI agent, Muse.
The English rock band Muse has been renamed on Instagram and X from “Muse” to “museband.”
Despite the band Muse having had its Instagram account since 2012 and its X account since 2008, it has seemingly surrendered the handle to Mark Zuckerberg’s newest AI agent.
Sounds reasonable if you give a shit about what people who still use Xitter think. Doesn't sound anything like what Muse and artists like them do though.
No, but what you describe doesn't generalize to the real situation we're talking about here.
It's not that I care what people on that platform think. It's that I care what shows up in search engines and whether my brand is diluted by people other than me.
And that is exactly the same thing at stake for bands and the like.
Headlines don't get unprinted. If Muse quit Facebook or Instagram, especially after already having a presence there, it would be trivial for someone to swipe their brand identity and start posting horrible shit to generate headlines. And that is a bell that can't be unrung, in addition to having material cost to address if and when it happens.
And I haven't even mentioned the network effect.
Brand management is really difficult and even more delicate. Maintaining a token presence on some of the most popular platforms in the world is a no-brainer for anyone who cares about their brand.
I think it's fair to ask extremely popular, highly visible bands and such to take a stand and loudly quit these platforms.
I don't think it's fair to expect it of them.
So get an actually original brand name and sue people who fuck with you.
And it would be equally trivial for anyone to communicate to the world that they do not use facebook or insta, and that if anyone shows up there under the brand name they're a fake. It's not a parking lot. They're not in your space. If they impersonate you that's, again, something you could take them to court over. At no point are you required to support a pro-fascist platform by showing up to make sure nobody pretends to be you in a place nobody who cares about you should ever go. Holy shit, how is this hard to grasp.