this post was submitted on 30 Sep 2026
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A mild realization just hit me. Reddit used to come up in daily conversation, even with randos. Now when I mention it nobody even knows what it is, and those that do remember it... speak of it only as this vague place they used to go years ago. "Oh yeah I remember reddit"
E: fyi I'm talking roughly circa 2008-2013 when every last bricklayer, sewer technician, and 7-Eleven worker "found" the platform
The only time it comes up in conversations is because my buddy discovered reddit only like 3 years ago, when I had just moved to lemmy. He still sends me reddit links several times a week.
Then there is the tech support side, because name it and it’s been posted on reddit, usually with the solution, but now everybody just AI’s the shit out of that so that has become less relevant.
And that’s it. Everyone else that I knew that used reddit has moved on years ago.
Reddit never came up in daily conversation for me. It came up only occasionally, and it actually seemed to do so more often after it went public.
It was a weird coincidence
Extra hilarious because they just invested so much in ads to try and rope in every day people.
Really? Wow. I have no way of really knowing for sure but I am pretty convinced that they reached maximum saturation of their user base 10 years ago... That's why there was this sudden whiplash pivot to forcing Indian, Pakistani, and the European content to the front page.
I saw that as the indicator that the North American market had been penetrated as far as they were going to penetrate, and they were looking abroad.
Now with what you're telling me it's making me question reality, I don't think there's a person on the planet that isn't aware of reddit, I think people just don't want to use it anymore!
Question, where have you noticed these advertisements?
They were on network TV over the holidays. My family has disney+ and they had ads when I went over their house. I also saw ads on YouTube. It was quite a bit so it was a strong push in advertising.