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‘Has flat buttocks,’ ‘cusses when scared’: Amazon keeps shockingly specific customer profiles
(www.fastcompany.com)
This is a most excellent place for technology news and articles.
I don't think it's that elaborate of a conspiracy. The "deeper" profile "hidden away" is just not in plain English. They probably had to do extra processing to produce the neat human interpretable data. I'm guessing the real purpose of this is getting the humans to look at it and correct the mistakes because a lot of people are dumb enough to do just that.
Yes it does give you the option to feed it. I would like to actively fuck with mine, just haven't decided exactly how yet.