this post was submitted on 22 Aug 2025
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[–] HootinNHollerin@lemmy.dbzer0.com 71 points 17 hours ago (6 children)
[–] abcdqfr@lemmy.world 33 points 15 hours ago (1 children)

Lmao they got rid of the cracker and the barrel

[–] Cethin@lemmy.zip 12 points 13 hours ago (1 children)

The barrel is still there. The background is a barrel.

[–] AnUnusualRelic@lemmy.world 5 points 6 hours ago

I thought it was a cracker.

[–] WolfLink@sh.itjust.works 47 points 16 hours ago (3 children)

Tbf the old logo is much better

[–] Pyr_Pressure@lemmy.ca 2 points 4 hours ago

Yeah, I think so too. I don't see why they had to change the font, at least the C had character. Now it's the most boring plain forgettable font imaginable and black at that. It's like they didn't even try.

[–] stefenauris@pawb.social 23 points 15 hours ago (1 children)

It's following the modern trend of flat clean lines. I'm getting rather sick of it TBH

[–] SolOrion@sh.itjust.works 3 points 9 hours ago

I absolutely hate basically everything about modern logos and UI design. It looks like shit, and for UIs it's not even efficient usually.

[–] Cethin@lemmy.zip 11 points 13 hours ago

It's better in some ways, worse in others. It's shit for a thumbnail, for example. The old one stand out more, but the new one is more readable and fits into any format.

[–] slate@sh.itjust.works 58 points 17 hours ago (1 children)

He was right. Jesus would never tolerate this. Time to flip some barrels.

[–] Bonesince1997@lemmy.world 8 points 11 hours ago

It's on like Donkey Kong!

[–] sunoc@sh.itjust.works 29 points 16 hours ago* (last edited 16 hours ago) (3 children)

What? How is this any « woke » even for the MAGA lunatics ??

[edit]: Apparently the company had a diversity / non-discrimination campaign in recent years. It explains.

[–] Mirshe@lemmy.world 3 points 7 hours ago

They had a DEI/nondiscrimination campaign because of several high profile stories where restaurants were accused of racism (black diners being asked to move away from seats visible from the entrance, at least one black person being told "we don't serve your kind" or words to that effect.)

[–] Stillwater@sh.itjust.works 18 points 16 hours ago

Anything they dont like is "woke"

[–] 0ops@piefed.zip 14 points 16 hours ago

Ugh I can just SMELL the WOKENESS. If I look at this ANY LONGER I might be AWOKENED

[–] drcobaltjedi@programming.dev 8 points 15 hours ago (1 children)

I mean, it's less visually noisy, but that's it?

This dude's willing to go to arms over this?

[–] MachineFab812@discuss.tchncs.de 7 points 15 hours ago

It makes the size of the logo versus the text look like nothing but wasted space. Hell, versus the text portion, it looks like MORE extra space is used than the old logo, ony with zero charm or familiarity to show for it.

If they wanted to re-brand as a truck-stop, merge with Love's, don't just rip-off their color-scheme minus the Heart.