this post was submitted on 06 Nov 2025
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[–] SaraTonin@lemmy.world 118 points 1 month ago (4 children)

As an aside, you can tell how successful the rebranding of twitter as “x” has been, since even now more than 2 years after the rebranding news articles still have to add “formerly known as twitter” every time they mention it.

[–] NecroticEuphoria@lemmy.ml 115 points 1 month ago (6 children)

I still call it Twitter regularly.

To me, X is a windowing system.

[–] boonhet@sopuli.xyz 50 points 1 month ago (1 children)

Wayland, formerly known as Twitter

[–] HonoraryMancunian@lemmy.world 7 points 1 month ago

Weyland–Yutani

[–] realitista@lemmus.org 35 points 1 month ago (1 children)

Xitter is the proper rebrand.

[–] HubertManne@piefed.social 2 points 4 weeks ago

yeah i would be calling it twitter if not for xitter.

[–] wabafee@lemmy.world 15 points 1 month ago* (last edited 1 month ago) (2 children)

X reminds me of a porn site and the X itself kinda associated for me as X rated. Kinda dumb why they changed it from Twitter.

[–] db2@lemmy.world 14 points 1 month ago

That's why though. He's incredibly immature.

[–] ICastFist@programming.dev 5 points 1 month ago

muskrat loves his x-rated shit publicly visible to everyone

[–] RaivoKulli@sopuli.xyz 5 points 1 month ago

To me, X gon give it to ya

[–] Lucidlethargy@sh.itjust.works 1 points 4 weeks ago

And x.com is a place people should only go late at night, when they are alone.

[–] Rai@lemmy.dbzer0.com 1 points 1 month ago

I call it “Exxx, the everything app” sarcastically like Liz from TrueAnon does. I never used Twitter but I just find it funny to call it that.

[–] Klowner@lemmy.world 43 points 1 month ago (1 children)

That dumbass throwing away the Twitter brand for a damn letter should be proof enough to anyone that he's a moron

[–] Jack_Burton@lemmy.ca 17 points 1 month ago (1 children)

It blew my mind when he announced it. Brand recognition is one of the most important things companies hope for, and Twitter was in it's own, very select brand recognition club at the top. Tweeting became part of everyday vernacular, in the same way that googling something became synonomous with searching online. It's a company's wet dream. No one says "gramming", "threading", "facebooking", etc. Maybe Snapchat has snapping, I'm out of the loop but even I've used tweeting/ed in every day conversations.

That recognition is the stupidest thing to just throw away, especially to replace it with something that can't replace it from a language perspective. Xing makes no sense in context.

[–] Klear@quokk.au 1 points 1 month ago

It's been two years and it's still going, despite the name change, or, you know, the owner throwing a nazi salute on live television.

It doesn't seem like the branding was as important as everybody seems to think, or any negative impact was offset by it staying on the news, good or bad, constantly.

[–] tja@sh.itjust.works 16 points 1 month ago* (last edited 1 month ago) (1 children)

But I also still say Facebook and Google instead of Meta and alphabet

Those are changes in parent company names though while the services Facebook and Google still exist. The rebrand of Twitter to X continuing to not stick for people is a much bigger failure on their part than Meta and Alphabet not entering the general zeitgeist.

[–] Perspectivist@feddit.uk 10 points 1 month ago

Even Grok AI follows up with that reminder when it mentions X.