this post was submitted on 18 Jan 2026
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Big AI has PC users furious. Nvidia and Micron's weird emotional appeals make it worse (www.pcworld.com)
submitted 3 days ago by throws_lemy@lemmy.nz to c/technology@lemmy.world
142 comments fedilink hide all child comments
 
  • Nvidia and Micron are making emotional appeals to consumers while PC users express frustration with big AI companies’ practices and self-serving motives.
  • Memory vendors predict DRAM and SSD shortages lasting until mid-2027, while new tariffs on advanced computing chips and potential Steam Machine pricing over $1,000 add to consumer concerns.
  • The article highlights how corporations use emotional messaging to mask financial interests, advising consumers to remain skeptical of such appeals.
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[–] Telorand@reddthat.com 13 points 3 days ago

It's not a win-win, it's a silver lining amongst a shitstorm of suck.

Why? Because what if you're not trying to upgrade but just maintain? What if your RAM fails? Or your GPU? Now you're out there with the AI tech bros vying for a piece of a production line that you have no influence over, but they do. If you just built your rig, you might be safe to wait a while, but what if you built in 2020? Those parts are getting old, by computer standards; they don't last forever.

We don't actually know when prices will normalize, because nobody is calling in the IOUs, and nobody is clamping down on that circular economy; 2027 is just a guess. We might be waiting even longer.