this post was submitted on 18 Jan 2026
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Big AI has PC users furious. Nvidia and Micron's weird emotional appeals make it worse (www.pcworld.com)
submitted 2 days ago by throws_lemy@lemmy.nz to c/technology@lemmy.world
144 comments fedilink hide all child comments
 
  • Nvidia and Micron are making emotional appeals to consumers while PC users express frustration with big AI companies’ practices and self-serving motives.
  • Memory vendors predict DRAM and SSD shortages lasting until mid-2027, while new tariffs on advanced computing chips and potential Steam Machine pricing over $1,000 add to consumer concerns.
  • The article highlights how corporations use emotional messaging to mask financial interests, advising consumers to remain skeptical of such appeals.
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[–] UnspecificGravity@piefed.social 10 points 2 days ago (1 children)

What's funny is that ding this makes it kinda obvious how incremental a lot if improvements really were. Like on paper DDR5 is MUCH better than DDR3, but somehow my old gaming machine is only a little slower than a new system playing shit that I actually run.

[–] amorpheus@lemmy.world 8 points 2 days ago (1 children)

Software has also gone to shit performance wise, few things really get optimized anymore and there's frameworks and containers behind everything.

[–] UnspecificGravity@piefed.social 4 points 2 days ago

For sure. Buying higher performance machines didn't get us better performing games, it just got us lazy developers.