this post was submitted on 19 Jan 2026
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Ford, and other American auto makers, were asleep at the wheel when EVs were starting to take off. Ford and GM doubled down on selling pickups and big SUVs which had good margins. Instead of investing in R&D to make a solid product they were caught unprepared and had to throw everything at the wall to see what stuck with their first EVs. Yes, they were able to bring them to market fairly quickly (good), but at the cost of efficient of the product and the production method.
This means for every EV they make, they do it expensively where they wouldn't need to if they improved their designs and production methods.