this post was submitted on 20 Jan 2026
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Nova Launcher was acquired by analytics firm Branch Metrics in 2022 . Barry initially stayed on to continue development, but the situation deteriorated. After being the sole developer for the past year, Barry announced he had left Branch and was no longer involved with Nova Launcher . The Broken Promises: Branch’s then-CEO and founder Alex Austin made public commitments to the community about open-sourcing the code if Barry ever left . However, Barry was ultimately asked to stop working on Nova Launcher and the open sourcing effort he had been preparing . The Irony: Nova Launcher is now owned by Swedish company Instabridge and already contains code for Facebook Ads and Google AdMob trackers, with ads being integrated into the app . This is exactly the kind of enshitification that the community feared when an analytics company acquired it in the first place. In Barry’s actual statement, he was more restrained—just expressing that he was grateful for the community’s support while confirming he’d left. But the community response on Reddit and elsewhere absolutely used the word “enshitification” to describe what happened to their beloved launcher.
Pure fucking bullshit.