this post was submitted on 03 Feb 2026
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I have to wonder what the end goal here is for Ubisoft. you got people leaving in droves, people leaving and forming their own studios and producing games that are quite literally games of the year, and they're axing people left right and center.
And lets not kid ourselves this company is essentially the cockroach of gaming, how it's still alive in 2026 is in it's own right quite the achievement. I can't even recall the last good Ubisoft game I played.
The strategy is to milk the zombie brand until there's not a drop left.
The goal of companies mandating RTO is attrition. They want people to quit without firing or laying them off.
Their goal is to hire younger, hungrier (both literally and figuratively) coders who are cheaper and less experienced and will use "AI" to clean up their code.
And as the market moves the jobs away from the sort of low paying work those hungry coders end up flipping burgers or driving uber instead. The wages and expectations at the places like ubisoft make for only the very worst/desperate of devs apply. Its happening all over the tech industry, you make more doing almost anything else.
Management have over inflated egos. They think, oh, fuck John, John’s division only did $25m. They only see bottom lines. But they fail to realize they killed off John’s ideas that would have brought in $500m. So John leaves, gets to develop his own ideas, then shocked peakachu face.
I believe they want to divert all their resources into one huge Fortnite like success story. Something that can bring them a reliable recurring revenue stream.
All they have to do is make the best game of the year. Yet they have a severe case of skill issue
Last Ubisoft game I purchased was Rainbow Six Vegas. Great game, but nothing else after that has interested me.