this post was submitted on 08 Sep 2025
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647
Google admits the open web is in ‘rapid decline’ (www.theverge.com)
submitted 2 days ago by artifex@piefed.social to c/technology@lemmy.world
119 comments fedilink hide all child comments
 

For months, Google has maintained that the web is “thriving,” AI isn’t tanking traffic, and its search engine is sending people to a wider variety of websites than ever. But in a court filing from last week, Google admitted that “the open web is already in rapid decline” (with regard to advertising, kinda-sorta)

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[–] T156@lemmy.world 23 points 1 day ago (2 children)

Especially since discoverability has pretty much gone down the toilet, between SEO and spam sites.

You're not going to as easily find a new and interesting website, when the first few results are just computer generated regurgitated text, stuffed with ads by the gill.

[–] bilb@lemmy.ml 4 points 15 hours ago

Time to bring back the webring and every site having a "links" section.

[–] netuno@lemmy.cif.su 2 points 20 hours ago (1 children)

SEO should be a crime.

[–] skulblaka@sh.itjust.works 5 points 20 hours ago* (last edited 20 hours ago)

That's basically unenforceable unfortunately. Search engines are effectively made to be gamed by the way they function. SEO up to a certain point is what makes your website actually findable, it has just gotten out of hand.