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Ad blocking is alive and well, despite Chrome's attempts to make it harder
(www.theregister.com)
this post was submitted on 06 Feb 2026
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Don't forget that most people don't know that blocking ads is possible. To most people, their browser is on an appliance, like a washing machine or fridge. They know how to do the basics, but that's about it.
Some even LIKE the ads.
I'm pretty sure I've clicked in like 3 ads in my life accidentally. But I saw people actively clicking in ads on purpose regularly and that shit shocked me completely. People don't look at it as malware and phishing links like I do and think it's a good thing. Internet was a mistake.
I've heard the phrase "I saw an ad on Instagram for..." way too many fucking times.
I used to click on ads when they were hosted by Project Wonderful. :( Shit was amazing. I even uploaded some back in the day.
So I’m not trying to be contrary… but who is using their browser on an appliance?! Certainly not ‘most people’?
I would agree that there is a general ignorance of adblockers but there’s no way most people are using browsers on appliances..
A computer is an appliance. In the strictest sense of the word.
I believe he meant "people use their browser like they use an appliance" as in they don't know any details about it, just open it and use it as is.
What? Nobody's using their browser on an appliance (except for a handful of masochists with Samsung fridges). I said to most people their browser is on an appliance, as in they treat computers, phones, and laptops like appliances, in that they're mysterious boxes that do a particular job.
Hardly anyone is trying to hack their appliances, and the majority of people just lump their computing devices into the same category - it does what it was designed for and nothing else
Haha, clearly a misunderstanding then.. I think the ‘on an appliance’ part did it! In any case we seem to agree!
I have got a mental picture of a Linux super nerd trying to browse through a text only browser on their oven's display now though 😁