this post was submitted on 09 Feb 2026
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Its both a huge event and platform so it makes sense why artists would want to perform at the superbowl.
As for why he was picked, I think I've read some reports that the NFL is really trying to grow the sport in South America. Between the fact that they've saturated the US market and that every attempt to expand in Europe has been rough, I think they realize they don't have many other choices.
US soft power is going to have a very hard time spreading any further than it has in the future.