Opinion piece by Isaac Odoom, Assistant Professor for Political Science, Carleton University.
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Canada’s Africa Strategy articulates a necessary vision, but follow-through remains limited. That gap is visible in Canada’s broader policy signals.
Even after the launch of the strategy, Africa remains marginal in Canada’s trade and economic planning. The 2025 federal budget identified priority trade markets in Europe and Asia, but not Africa, despite stated support for the AfCFTA. Such inconsistencies suggest lingering hesitation in committing political capital to Africa.
Diplomatic choices reinforce this impression. Limiting Carney’s G20 trip to South Africa alone missed an opportunity to signal a continentwide vision.
A short stop in another regional hub would have underscored Canada’s recognition of Africa’s diversity and strategic importance. Instead, the narrow itinerary conveyed a constrained reading of Africa’s geopolitical and economic landscape. African governments notice these signals, especially at a time when they are actively diversifying external partnerships.
None of this means Canada lacks opportunities. The nuclear co-operation agreement with South Africa signed at the G20 has real potential. A future FIPA could offer greater certainty for Canadian investors in South Africa. And although tentative, the reference to AfCFTA engagement at the G20 is significant.
But for these opportunities to lead to real outcomes, Canada needs a more deliberate and sustained approach backed by resources and political commitment.
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Africa’s expanding consumer market
Why does this matter for Canadians? Africa has a young and fast-growing population, a burgeoning middle class and an expanding consumer market. Canadian firms, from clean technology and education to agribusiness and services, can benefit if supported at the right time with the right tools ... For the first time, the G20 in South Africa was a reminder that Africa is no longer peripheral to global politics. African markets are diverse, fast-changing and increasingly central to the global economy.
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Despite the strategy’s imperfections, Canada now has a plan for engaging with Africa. But a plan is only as good as its implementation.
The Senate report is timely and calls for committing real resources, expanding diplomatic and trade support structures and elevating Africa in Canada’s foreign policy narrative well beyond occasional summits. It means sustained leadership attention from the prime minister and senior ministers.
If Canada seizes this moment with purpose, resources and political will, it can build genuine partnerships that benefit both Canadians and African partners. The Senate’s report aligns with the view that Africa is not a charity case; it is a strategic frontier for trade, innovation and geopolitical influence. Delivery must be the priority going forward, or Canada will be left behind.