No it just takes a different approach
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I've always assumed the more a brand needs to advertise, the shittier their product is. It's a rule that holds most accurately to alcohol brands. (Bottom shelf plastic handles of liquor being the exception.)
I dunno, a lotta devs have bought into the AI hype train it seems.
Developers don't like the tool that's being lied about in order for like 100 rich maniacs with precarious tech stock portfolios to have an excuse to attack our profession, our wages, our stability. Just so they can retain the rate of profit that they experienced under covid 19 restrictions, because of us.
That's because we aren't idiots. We made them rich and theyre like "y'all could use a quality of life reduction." Of course we don't like it, it has little to do with marketing.
This is also true for other people.
Marketing hacks the human brain.
So unless those Nerds aren't human, it works on them too.
And I'd say even more, marketing works best on those who think it doesn't work on them.
Nobody is immune to all bias all of the time, you just have to know what the right bias is to push in your marketing. It's what makes advertising propaganda so insidious, it's like the flu everyone is susceptible.