"The online advertising industry has built a massive surveillance machine"
I think this is the important stuff. The current fascist regime just uses the surveillance that is already established, working and harming citizens in their non-free society. However, all the prior US/Western governments have done this in some way or another.
There is no-where, where its okay for Corporations/Capitalist to surveil/control people for their benefit, and oc that oc goes for their elite Government that allows a private/psychotic surveillance 'machine' to exist, and even grow huge..