this post was submitted on 13 Mar 2026
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[–] brucethemoose@lemmy.world 102 points 5 hours ago* (last edited 5 hours ago) (3 children)

When the Digg beta launched, we immediately noticed posts from SEO spammers noting that Digg still carried meaningful Google link authority. Within hours, we got a taste of what we'd only heard rumors about. The internet is now populated, in meaningful part, by sophisticated AI agents and automated accounts. We knew bots were part of the landscape, but we didn't appreciate the scale, sophistication, or speed at which they'd find us. We banned tens of thousands of accounts. We deployed internal tooling and industry-standard external vendors. None of it was enough.

I love how the SEO industry pretends they’re anything but a caustic cancer leeching off literally everything.

“Oh, but discoverability of small business!” Yeah… I’d punch you if I saw you, SEO jerks. The Futurama movie was right.

[–] daychilde@lemmy.world 15 points 2 hours ago (2 children)

SEO is like CGI. What you don't like is bad CGI. What you don't notice is good CGI.

There's many abuses of SEO and many ways it's used quite badly. What you don't notice is when it's done very well. It's one reason that these days, a large part of the time the thing you search for is on the first page of results. If you know how to search well, SEO helps you find the things you're searching for.

I know people will disagree and probably ridicule, but i'm not talking out my ass. I've been on the internet since 1994, and I remember a time when finding things involved sometimes scouring mange many pages of search results. SEO is one reason that's less common. And I will say that search did indeed reach a peak and has come down a bit from there thanks to AI bullshit and things like Google's bullshit about returning ads and prioritizing revenue over usefulness. But it's still better with SEO than it was without.

Add that to the fact that best practices for SEO has of course changed over the years in ways that have also gotten better for end users in finding content.

And this is again not a full defense of SEO at all. There are many MANY bad actors out there trying to abuse SEO. But, again, that's the bad SEO that you notice, not the good SEO that you do not notice. So THAT part of the "SEO industry" is absolutely caustic cancer, sure.

[–] brucethemoose@lemmy.world 1 points 27 minutes ago* (last edited 21 minutes ago)

No, you've got a point... Actually you're right. To an extent.

I should have qualified my post.

But I'd argue the "bad" part of SEO is just too tempting. It's clearly winning out, across the entire internet, unless you can look at me with a straight face and say "Google search is fine." Or that discoverability of genuine services is fine. It's definitely not; it's a miracle any legitimate business is surviving from web search anymore, amongts the sea of attention scams and corporate behemoths.

In other words, the I feel like the "honeymoon" where we could trust SEO to happen ethically is now behind us.

[–] Blue_Morpho@lemmy.world 11 points 2 hours ago* (last edited 2 hours ago)

SEO is one reason that's less common.

No it isn't. SEO is about gaming the search engines to place their data ahead of everything whether relevant or not.

Yahoo was fantastic in it's time because it was human curated. No SEO could bullshit a person reading the page and categorizing it.

Google was fantastic at the start because SEO couldn't game the system. Google was famous in the early days for maintaining quality by keeping their algorithms secret and constantly changing so that SEO couldn't break their search.

I'm speaking as someone who was first on the Internet in the 80's.

[–] SpaceNoodle@lemmy.world 9 points 4 hours ago* (last edited 4 hours ago) (3 children)

The majority of "new users" was bots twenty years ago. How was this news to these chuckleheads?

[–] TheFogan@programming.dev 16 points 3 hours ago (1 children)

I mean it's worth saying that the new bots are kind of a different league to the old bots.

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[–] panda_abyss@lemmy.ca 7 points 3 hours ago

But now bots pass captcha and use a real browser. So… it’s not easy removing them.

[–] ParlimentOfDoom@piefed.zip 5 points 4 hours ago

And the majority of posts were mrbabyman.

[–] Sat@lemmy.world 6 points 2 hours ago (1 children)

I tried using it and was kinda hopeful, but NSFW was against their TOS which is a no go.

[–] Appoxo@lemmy.dbzer0.com 2 points 2 hours ago

Not on my wholesome christian server /s

Dead internet ~~theory~~ reality

[–] FistingEnthusiast@lemmy.world 21 points 3 hours ago (1 children)

Their tolerance of racism and bigotry was why I left

It seemed like every shitty person wanted to make it a far-right safe place

I'm glad it failed

[–] GreenKnight23@lemmy.world 1 points 13 minutes ago

those were the bots

[–] BigJohnnyHines@lemmy.ca 17 points 4 hours ago (2 children)

People are naive to think there aren’t also thousands of bots here in the Fediverse.

[–] FaceDeer@fedia.io 24 points 3 hours ago (7 children)

The only thing keeping the bot population low here is that there just aren't enough people here to be worth it yet. If the Fediverse grows they'll come in greater numbers.

It's also not as SEO-gameable (since fediverse domains are inherently more fragmented than a large, high-reputation domain for SEO algorithms to rank highly), and doesn't have an inherent monetization system (unlike platforms like Twitter with their ad payouts), so that's a couple more things going for us.

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[–] IcePee@lemmy.beru.co 1 points 2 hours ago (1 children)

I wonder if there is any inherent defence against slop on Lemmy. I guess if an instance doesn't prune it's user base of bots, shills and other slop merchants, it could be black listed by other admins of other instances.

[–] rimu@piefed.social 4 points 1 hour ago

No, but there is on PieFed.social. Mods and admins have functionality to check any post or comment for LLM-generated text. There's more stuff too.

Generally I share my findings with Lemmy admins so they can ban the account.

I think this is a pretty big threat to the fediverse and social media in general and am taking it very seriously. At the moment the amount of slop is pretty low but we need to be ready for the deluge when it comes.

[–] etherphon@piefed.world 7 points 3 hours ago

One of the complaints I had about the place was how AI positive it was, I guess that explains it.

[–] devolution@lemmy.world 8 points 4 hours ago

Man. I liked Digg. Not as much as Lemmy, but I liked it.

[–] ParlimentOfDoom@piefed.zip 7 points 4 hours ago (1 children)

Wasn't AI part of their "selling" point?

[–] Lost_My_Mind@lemmy.world 6 points 4 hours ago (1 children)

If it was, it was a bad stratagy.

AI is the only industry that is somehow nonprofitable, without customers, and yet also propping up the economy right now.

Just waiting for this stupid bubble to pop

[–] ParlimentOfDoom@piefed.zip 5 points 3 hours ago (1 children)

I mean, reddit only got big because Digg made some very stupid moves before, so ... pretty on brand

[–] daychilde@lemmy.world 1 points 2 hours ago

Reddit was doing fine before the influx from Digg. That's one of the reasons people migrated to reddit in the first place - because it was already viable. That said, it was an influx of users, for sure.

[–] ApollosArrow@lemmy.world 7 points 4 hours ago

There were entire communities popping up dedicated to SEO and advertising. A lot of the spam would happen during the US night time, so they’d have to wake up every morning to sweeping away all the crap. Really curious on how they intend to handle the bots.

[–] Hiro8811@lemmy.world 3 points 3 hours ago* (last edited 3 hours ago) (3 children)

Ah man, I applied for the beta months ago but never gotten a response. For those who manages to enter how was it? Was it a Lemmy/Redit style or more like Instagram/Facebook.

[–] kinkles@sh.itjust.works 5 points 3 hours ago

It was basically exactly Reddit but with two noticeable AI features that were easy to ignore:

  1. An AI-generated summary of popular posts on the homepage
  2. Underneath every link post to an article was an AI summary, but on the app it was a collapsible section so collapsing it in one post would keep it collapsed for all.

I found the second one slightly handy, though, because when I was on Reddit I fell into the bad habit of posting after just reading headlines. With the AI summaries I could get more context and it often lead me to opening more articles than I would have without it.

[–] dil@piefed.zip 2 points 2 hours ago

It was okay during closed beta, more dead than here, but similar.

[–] daychilde@lemmy.world 2 points 2 hours ago

I found it boring and mostly dead. Most links had a dozen comments at most, almost all of them very short and very few of them thoughtful at all.

[–] XLE@piefed.social 4 points 4 hours ago

Ladies and gentlemen, this is ~~democracy~~ democratization manifest.

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