this post was submitted on 28 Apr 2026
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58
Gambling ads on social media reach more than twice as many men as women (www.cam.ac.uk)
submitted 4 hours ago by Deep@mander.xyz to c/technology@lemmy.world
6 comments fedilink hide all child comments
 

Study.

Young men were reached 2.3 times more than women across Meta platforms including Facebook and Instagram, even if the ads were not directly targeting men.

The age group most exposed to gambling advertising was 25 to 34-year-olds, who accounted for over a third of all unique accounts reached, a total of more than 6.2 million impressions.

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[–] ParlimentOfDoom@piefed.zip 1 points 11 minutes ago

... Because they target young men deliberately as they're more likely to gamble...

[–] pHr34kY@lemmy.world 16 points 2 hours ago* (last edited 2 hours ago) (1 children)

Fun fact: Australia's youth social media ban was lobbied by crooked betting agencies so that they could run ads without restriction.

[–] pdxfed@lemmy.world 2 points 1 hour ago

There it is. Had been wondering who the creator of this solution to a problem with many better solutions was and why this was the answer and outcome, it's so much more base and low than I suspected.

[–] brsrklf@jlai.lu 2 points 2 hours ago (1 children)

They're literally half the ads Youtube sends me. Crazy long ones too.

They're also powerful enough that they can get a lot of ad spots on national TV channels too (France), and only have to print a tiny unreadable warning about risks, while having a giant tagline saying "The important part is winning".

[–] Deep@mander.xyz 3 points 1 hour ago* (last edited 46 minutes ago)

... LibreTube or YouTube Morphe on Android.

SmartTube on TV.

Ublock origin in Heluim Browser on PC.

Skip Ads and save your privacy.

[–] apfelwoiSchoppen@lemmy.world 3 points 3 hours ago

I wonder what the stats are generally on viewership of sports in comparison.