So, the explainer is that the wood is impregnated with a retardant which makes them safe, and the goblin is the brand (/mascot)... I'd love to find a citation but looking it up returns me mostly just smut...
this post was submitted on 16 May 2026
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You are correct
Its a tomte or vätte, most commonly translated to goblin but more similar to house spirit. Impregnerad is the swedish word of "impregrated by something", used about tent cloth, boots or other items, very rarely about creatures where the words gravid or havande is used.
English also stole "gravid" from Latin, but it usually refers to egg-laying animals.
However many legs they have.
Meanwhile in Australia...
That’s either a parody or a photoshop of an actual Australian brand named Redheads.
I wouldn't say a parody so much as a blatant rip-off, but these were real.
Extra hilarity when an Aussie pronounces it.
Training on this broke chatgpt
Swedes knew about the shortstack goblin trend before everyone else.
I found the matches in denmark strange, they had a smug looking historical figure on them
Well now if I ever start another business I gotta call it Fuck weasel toadstool fried cracker legitimate business concern. I think it will be a string quintet, I volunteer to be weasel
Why are all our matches made in Sweden?