this post was submitted on 20 May 2026
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129
Meta Deploys ‘Momfluencers’ to Counter Child Safety Criticism: Meta is using Instagram influencer moms to soften its image on child safety amid mounting criticism and legal pressure over its impact on (www.techtransparencyproject.org)
submitted 2 days ago* (last edited 2 days ago) by beep@piefed.world to c/technology@lemmy.world
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cross-posted from: https://piefed.world/c/tech/p/1137331/meta-deploys-momfluencers-to-counter-child-safety-criticism-meta-is-using-instagram-infl

  • Meta invites the moms to glossy events promoting its "Teen Account" safeguards, and the influencers then repeat the company’s talking points to their thousands of followers.
  • Many of the influencer posts include easy-to-miss disclosures or hashtags indicating they have a paid partnership with Meta.
  • TTP also identified doctors and psychologists who are touting Instagram’s Teen Accounts and have a financial relationship with Meta.
  • Despite Meta's promotion of the Teen Accounts, reports have shown that they fail to protect young users from content related to sex, drugs, and violence.
  • Some influencers are also advocating for one of Meta's top policy priorities: legislation to require the Apple and Google app stores to handle user age verification.
  • One medical influencer who was paid to post about the Teen Accounts said they had not been aware of child safety lawsuits against Meta and felt "manipulated" by the company.
  • The influencer said Meta edited the script for their Teen Accounts post and gave it an algorithmic boost, helping it rack up millions of views.
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[–] XLE@piefed.social 17 points 2 days ago* (last edited 2 days ago) (1 children)

Every time I thought I couldn't hate Meta more... Now they are deceiving both their users and their influencers at the same time.

All so they can get more children on the platform, after they know they're harming children.

[–] My_IFAKs___gone@lemmy.world 3 points 2 days ago

Shame on you for not thinking about all those poor shareholders and Meta's market cap.

[–] justsomeguy@lemmy.world 18 points 2 days ago (1 children)

"Deploy the momfluencers."

"A-are you sure sir? The damage they could cause mig-"

"DEPLOY THEM!"

[–] wonderingwanderer@sopuli.xyz 1 points 2 days ago

Is this a Monty Python reference?

[–] ozoned@piefed.social 10 points 2 days ago

LOL HOLY SHIT! They're pushing propaganda openly now? Fucking BRILLIANT guys! Way to learn off the shit of corporate America.

They'd rather pay people to say they're good, than actively pay to fix something... FFS.

FUCK YOU FACEBOOK!

[–] Meat_Of_Nan@lemmy.world 7 points 2 days ago

I'd like to deploy Zuck into a slow moving industrial meat grinder set over the "unfit for human consumption" bin.

[–] Mearcfara@lemmy.ml 6 points 2 days ago

I wish I wasn't tired to the point that my brain subconscious puts up blocks after seeing "meta" and some made up word like "momfluencers". I'm just so tired if the loop of "company that did weird and evil shit attempts to change image by doing weird unethical shit". That's enough internet for today, I'm gonna go tend to my potatoes

[–] x_pikl_x@lemmy.world 2 points 2 days ago

How is this not fraudulent advertising? Oh yeah, that only applies to television in 2026 because of stock market manipulation at a grand scale across every government on earth.

[–] Bishma@discuss.tchncs.de 4 points 2 days ago* (last edited 2 days ago)

What do you do when courts start to decide that you actively and willingly give children PTSD to make them psychologically addicted to a your trauma feed? Hire Momfluencers, of course.

[–] N0t_5ure@lemmy.world 5 points 2 days ago

Just think about how they will manipulate the public as their AI influencer bots become more realistic. It's a limitless propaganda army. The people around you shape your views and habits, and Meta is making every effort possible to control public discourse. This will not end well.