I get that the headline is triggering (intentionally so), but the reality is that he is talking to US business people, speaking their language, and telling them that working with Canada is better for them than working with the guy who is threatening Canada.
If he can nudge them to be less supportive of Trump's bullshit, it is better for Canada.
Even better if he can convince some of them can use their bought-and-paid-for influence on the US government to get them to back off on attacking Canada, it can be a win.