this post was submitted on 27 Jun 2026
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cross-posted from: https://lemmy.ml/post/49263187

Tim Sweeney claims it’s a “Scarlet Letter” which makes players “try to kill the game”

Epic Games CEO Tim Sweeney has criticised rival Valve for forcing studios to disclose when they use AI in game development.

Epic recently showed how it was integrating AI into Unreal Engine 6.

Time Sweeney said:

“If you want to launch a game, and get it as widely publicized as possible, you’ve got to put it on Steam so people can wish list it, and if you want to play it on Steam, then you have to get this Scarlet Letter of AI attached to your product, and now there is a hater community trying to kill the game.

“I think it’s really irresponsible of Valve. They shouldn’t do it, because it makes it much, much, much harder for a game developer to have a chance of success. You have to choose from either not using tools that can make you way more productive, and probably failing due to competition that does.”

Which is totally ignoring the factor that the user should know about the purchase it makes and be able to decide for themselves. Transparency for the player is not a bad thing.

(page 2) 43 comments
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[–] lemmyng@lemmy.world 30 points 1 day ago (2 children)

Tim Sweeney, the pedophile (protector) who insists that pedophiles aren't using Roblox to commit pedophilic crimes by preying on minors? That Tim Sweeney?

[–] db2@lemmy.world 20 points 1 day ago (2 children)

He also says that stopping ai generated csam is "gatekeeping".

Whenever I say this his apologists magically appear.

[–] OwOarchist@pawb.social 4 points 1 day ago

Okay, lol. To start with, that's not what the term 'gatekeeping' means -- he's not even using the term correctly.

If a group of real csam producers was trying to keep ai csam producers out of their group, that would be gatekeeping.

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[–] Lost_My_Mind@lemmy.world 5 points 1 day ago

Yes. Yes I do believe they are one and the same.

[–] tabular@lemmy.world 26 points 1 day ago (1 children)

"Think of the game-devs needing to make money" says a fat cat talking about a tool forged from game-dev's labour without compensation and disregarding any social contracts (i.e. copyleft software licenses).

[–] justOnePersistentKbinPlease@fedia.io 12 points 1 day ago (2 children)

"Think of the game devs needing to make money"

Says the former dev whose biggest success, Unreal Tournament, had little to do with Epic itself.

  1. Digital Extremes made the weapons and many of the default maps.
  2. Fan mods made most of the success of the first three games.

And Fortnite started as a Pubg clone.

[–] Kolanaki@pawb.social 12 points 1 day ago* (last edited 1 day ago)

And Fortnite started as a Pubg clone.

It actually started as an MMO PvE co-op thing. The BR was an addon jankily tacked on, and it just took off because BR was the hot new shit everyone wanted to play, and got bigger than the original concept.

[–] tortina_original@lemmy.world 6 points 1 day ago

Well, Fortnite started as Fortnite: Save the world, which is still alive and kicking. Battle Royale is the trash they made later.

[–] hperrin@lemmy.ca 16 points 1 day ago

Lol. The slopsmith is upset that you know about his slopsmithing.

[–] chameleon@fedia.io 21 points 1 day ago (1 children)

Another choice quote from the original IGN interview that this is from:

Sweeney: [...] The only way that we can hope for new games coming into the market to be able to succeed when there's so much Metcalfe's Law at play and so many captive audiences in the really big games – you know, Fortnite, Roblox, PUBG Mobile, and a few other really huge ones – it's got to be that those games get momentum by connecting to the economies in other games. I think that can really reinvigorate the market if people are constantly looking to new games and sources of new items that they can earn everywhere and be able to really easily move together with their friends.

Guy got talked into the whole blockchain NFT crap so hard that he's still trying to make it happen, as if it was ever a desirable thing that the best way to get some kind of gear or cool cosmetics in game A involves playing game B instead.

[–] Lost_My_Mind@lemmy.world 9 points 1 day ago (1 children)

If I'm understanding his comment, it doesn't make sense at all. He wants people to discover new games......by playing the same big 4 games that everybody already plays, and aren't unknown.

What?

I don't even know where to start, to the point that I'm assuming I'm missing something here. Thats how little sense it makes. I'm at a point where the only logical conclusion is that I'm misunderstanding his statement.

Because otherwise......where do you even go from there? If you heard this guy saying these things on the bus, you'd just assume he's mentally unwell.

[–] Sergius@programming.dev 2 points 1 day ago

He saw how big Roblox market share was and decided that he wanted it. That’s why Epic is integrating UE6 into the Fortnite ecosystem. All so he could collect his 63% from each sale (potentially more with UE6 fees). It’s not about making new games easier to find, it’s about becoming monopoly.

[–] FirmDistribution@lemmy.world 19 points 1 day ago (2 children)

how about Tim Sweeney disclose of these nuts?

[–] Lost_My_Mind@lemmy.world 5 points 1 day ago
[–] sem@piefed.blahaj.zone 4 points 1 day ago (1 children)
[–] OwOarchist@pawb.social 2 points 1 day ago

Bank of America?

[–] PierceTheBubble@lemmy.ml 8 points 1 day ago

Got to keep shoveling that minimum viable product slop, but heaven forbid a label which might serve as an indication for it.

[–] hopesdead@startrek.website 9 points 1 day ago (2 children)

Remember when the Epic Games Store was so bad that anti-virus software was identifying it as a threat?

[–] Quetzalcutlass@lemmy.world 7 points 1 day ago* (last edited 1 day ago) (1 children)

Epic are currently trying to make a push into mobile after preparing the way with all those lawsuits, but their mobile app store shows they learned absolutely nothing from how poorly EGS was received.

How bad is it? So bad it doesn't even have a library. To know which games you own, you have to browse the list of all apps on the store and find the ones that have their price replaced by a download icon.

[–] hopesdead@startrek.website 1 points 1 day ago

That’s a terrible way of doing it.

[–] Gregers@lemmy.world 3 points 1 day ago

Wouldn't competition that does also have the same requirements to publish on steam? Wtf is he talking about

[–] Blaster_M@lemmy.world 2 points 1 day ago

Rinds me of the EA guy and the Runtime fee in Unity

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