Their propaganda has actually generally sucked pretty bad this war. They had the opportunity to make the US and Israel (and particularly Trump and Bebe) into a global pariah. They could have started showing videos of schools and other graphic terrible images of people the US has murdered and things they have destroyed. They could have turned the whole world against the US and Israel, just like Biden and Zelinski were able to turn the would world against Russia.
But instead they dug in, started bombing everyone else around them, and made everyone remember why they are hated in the first place.
That's a fair criticism.