You’re entirely correct that there are two (well four) different concepts in play.
But I feel addressing the first without addressing the second is dangerous in our current social context.
Too many of us are naturally inclined to ignore the political/moral implications of our consumption.
That said, I understand that truly ethical consumption is nearly impossible within the existing system and that people did not choose to be trapped in this system.
Yes, we are in total agreement. I was just trying to pre-empt some counter-arguments.