Couldn't have happened to a nicer boss or company.
FriendOfDeSoto
joined 3 years ago
You're reading more criticism into that than I really feel. I just answered a question. And my original point was merely that while the article makes it almost sound like this ruling was final, it isn't. The war will be entering its second battle soon.
Libre Office.
So this was the regional court (Landgericht). The next one is the superior regional court (Oberlandesgericht) where Google will appeal now. Since I don't see any issues of the Bavarian constitution relevant to this case, the next one up is probably the federal court of justice (Bundesgerichtshof). And there is a small chance that either Google or the courts along the way decide to throw this to the EU court of justice.
Most decisions like this get suspended upon appeal, completely or partially, until people give up or there are no more courts to pester. But every appeal will be taken seriously and goes into review at the court whether there is merit to it. That takes time. And Google has the money for a frivolous tour through the courts. And then there is the danger of court ping-pong where the superior court sends this back with notes to the regional. Whose ruling may be appealed again, etc.
Google can challenge the court’s ruling. As of writing, Google hasn’t decided whether it will appeal the verdict.
This article is out of date because Google has decided to appeal in the meantime.
This verdict is not legally effective yet. And it may never be. On the high seas and in a German courtroom, the people say, you're in God's hand. The next higher court can send this back to the lower court or could overrule it all together. And if they don't do any of that, Google can go to the next higher court. Every appeal will add anywhere from 6 months to 2 years to the timeline. By the time this gets a final ruling Skynet may have killed us all.
A Canadian singer/songwriter could surely do something with an article talking shit about so-called AI having a so-called AI bullet point summary at the top. Don't you think?
And spray paint may be used for graffiti.
Starbucks said it was “deeply sorry for an unacceptable marketing incident”
An unacceptable marketing incident? Like it was thrust upon them. Incidentally, by themselves. The language is baffling although I'm willing to accept it might have sounded less incidental in the original Korean.
Obvs this is very dumb, a bunch of executives are asleep at the wheel, and they probably deserve the 26% drop in revenue for it. The apology needs to be performative and this company-wide, revenue sacrificing history lesson is coincidentally good marketing, I imagine.
That being said, this isn't really a FuckAI story. Sure, the model suggested a couple of things that only sound great if you're ignorant of Korean history. But this isn't a model breaking the sandbox and releasing all company secrets by accident. Or suggesting to help teenagers with ending their lives. This is first and foremost careless managerial conduct. They should have stopped the campaign and even might have if they had bothered to read the email attachments. This could've come from a historically ignorant ad agency as well. This is human error, not model madness.
Looking forward to the US Starbucks smashing caffeine explosion campaign that will surely bring the house down in September.
What they think is wrong and is borne out of laziness and the misguided mass hysteria that this is the future. Other futures are available. Your phrasing of the question led me to believe you have absorbed the bs marketing of the peddlers of so-called AI. There is nothing efficient about it at present.
Don't use it whenever you don't get punished for it in school, i.e. people should know how to use it so it should be taught in schools. Along with how to spot mistakes and general media savvyness. Highlight the mistakes and shortcomings whenever possible. Stay away from people who need to ask a chat bot first before they do anything. Be the fucking salmon that swims upstream past lurching bears to get laid (and let's say not die during or afterwards, to keep it light).
What does any of this have to do with "pure efficiency?" The alleged efficiency of these models is only on the user side of the equation. It can do things for you in milliseconds that would take you hours to do yourself. Except it doesn't do this reliably and you need to double check its work a lot, which often negates any efficiency gains.
On the backend it's tying up resources in chip making with negative knock-on effects for any other products needing chips, wasting drinking water because that's cheaper then building circular cooling systems, cutting into any progress in switching to renewable energy sources and thus putting this planet in further peril, and it's making people dumber overall because they feel they can outsource thinking to some juiced to spell checking algorithm.
Efficiency where?
The ruling isn't final.
Not like any other election before where tech companies had zero interests and just thought may the best team win.