I mean, the ability to generate whatever video you want without having to pay the costs normally associated with filming, location, actors etc is going to be very appealing to people like advertisers. This way you can have a few seconds of a beach for your travel company advert, for example, without having to pay for the stock footage or film it yourself. In fact I can see this transforming stock footage in general. Why bother to pay someone to make a generic video of 'people having a meeting' when an AI can do it for free in half the time. Doesn't even need to be that good if you're only using it briefly in a presentation. Not saying any of this is a good thing, but here we are..
YungOnions
joined 2 years ago
I mean, yes in so far that it opens those options up to people who may not have been able to afford it before. Whether that's a 'need' or not depends on your opinion of the company I guess.
Also there are other applications beyond this, of course. Easily made videos could help reduce the costs associated with treating some mental health issues for example.
The you have the ability for novice film makers to make content, a bit like how engines like Unity have made it easier for people to make games. Sure there'll be shit-tier tat, but there'll also be content made by creators that may never have had the chance otherwise.