You can't just listen to what they say. You have to listen to what they mean. For many people, and I think especially conservatives, the emotional level is the real one. Words exist to promote this hazy dreamscape of feelings.
So they say free speech but they mean "follow my standards of speech"
I think a lot of people are only semi-literate, and many of them don't realize it. They just think reading is kind of hard and uncomfortable, and don't know why anyone would choose to do it.
You won't find as many of them on a text-focused medium like here.