Technology

Moderation systems on social media platforms aim to remove overt extremist propaganda. These systems work imperfectly, but overt propaganda is unlikely to reach mass audiences before being removed.

Instead, far-right actors often use generative AI to mask racial ideology behind seemingly benign tropes from science fiction and fantasy. This allows a “de-demonising” of their ideas. Elf-like depictions of the “Aryan” inhabitants of Agartha, or footage of an underground utopia, make the idea of a white ethnostate seem palatable.

The engaging aesthetic keeps people watching longer. In turn, this triggers the algorithm to push the video to wider audiences.