this post was submitted on 03 Jun 2026
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Not anymore they're not.
Pride celebrations struggle as corporate sponsorships dry up
Trump's anti-DEI initiatives have been successful in changing boardroom behavior across the country.
Seems they were never really on anyone's side to begin with.
Certainly coming as no surprise to any queer person over the age of, say, 35 or so. Old enough to remember when gays were social pariahs and our only sponsors were like lube companies and condom manufacturers. Then as it became less acceptable to shit on LGBT people companies started 'supporting' pride. Bravely speaking out only once it risked nothing. And predictably when the fascists decide to punish companies for providing their support all these 'trailblazers' muzzle themselves with the least surprising amount of alacrity. They were never allies and never interested in anything but our dollars. Fuck the lot of them. We can see who our friends are.
KY, Trojan, and astroglide, the true homies!
Rainbow capitalism
And not just the US. Canadian companies have stopped celebrating/acknowledging pride. No rainbow posts or profiles this month
*except banks and corporate landlords. In Toronto it's all over oxford, brookfield, and CF properties as well as banks. that's it. Scotiabank Arena had their sign set to pride colours...yesterday. Today it was back to red.
Soudns like a good time to go spend some money in the gay village bars then. Perhaps march in the parade. I'd like to see the parade without the corpo floats. I recall the Montreal parade was much less corporate than the Toronto one. Lots of unions and other people orgs. The communists were at the very front of the parade.
Companies don't have morals. They have money. They were as supportive as they were ever going to be. And now we don't have that.
Amazing how quickly the mask came off when the racist came back in power.
Never trust a corporation.