this post was submitted on 04 Aug 2026
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[–] Unpigged@lemmy.dbzer0.com 85 points 1 day ago (1 children)

For people who had forgotten the seat heating subscription

[–] Not_mikey@lemmy.dbzer0.com 39 points 1 day ago (10 children)

Why do they keep trying to pull this bullshit?, they're a luxury brand, there margins should be pretty good without trying to nickel and dime everything

[–] SaveTheTuaHawk@lemmy.ca 4 points 17 hours ago

they are doing this for two reasons:

  1. Dropping sales from angry BMW owners fed up with poor reliability.

  2. Dropping sales to Tesla.

  3. Dropping sales because of poor EV designs

  4. Dropping sales because they fail to establish value.

[–] Whostosay@sh.itjust.works 42 points 1 day ago

Have you ever heard of next quarter?

[–] W98BSoD@lemmy.dbzer0.com 11 points 22 hours ago

Line must go up.

[–] markm@lemmy.zip 11 points 23 hours ago (1 children)

I think it has something to do with the markets infatuation with recurring revenue streams. Everything is a subscription model now.

[–] Whostosay@sh.itjust.works 1 points 4 hours ago* (last edited 4 hours ago)

Id subscribe to more posts about that, also please like and subscribe to more recommendations on what to like and subscribe to

[–] artyom@piefed.social 17 points 1 day ago

Capitalism doesn't understand "good enough", only MOAR

[–] alpha1beta@piefed.social 26 points 1 day ago

No amount of money can satisfy their empty fucking hearts and minds

[–] blackberry28@sh.itjust.works 7 points 23 hours ago

Cos there are enough dumb people who are ready to pay for this shit.

Same with lootboxes in gaming, everyone hates them but there are enough people purchasing them so that the companies can keep pulling shit like this off.

[–] SaharaMaleikuhm@feddit.org 17 points 1 day ago

There are no brakes on capitalism. It's always more, more and more.

[–] diablicja@lemmy.zip 5 points 1 day ago (1 children)

No matter what BMW tries to tell you in their press releases, they were never considered a luxury brand in Europe. As for German cars it goes more or less like this: Maybach >>>>>>> Porsche >>> Audi > Mercedes >>>>>>>>>>>> BMW > Volkswagen > Opel.

[–] Rubanski@discuss.tchncs.de 5 points 1 day ago (1 children)

I'd argue that Mercedes > Audi

[–] markm@lemmy.zip 2 points 23 hours ago

Same. Merc is top to me. BMW close second. I have a lot of respect for Audi, but only had experience with A3 and A4 Wagon. Both had very aggressive and stiff ride feel. Fun, but not what I want from a daily commuter.

[–] iglou@programming.dev 4 points 1 day ago

Because income sources like subscriptions and ads are stable, predictable, and that makes shareholders happy.