241
US firms that kept DEI policies despite ‘go woke, go broke’ threats thrived
(www.theguardian.com)
this post was submitted on 14 Aug 2026
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I've walked into a Target one time since they used the excuse of political pressure to drop their dei initiatives, and haven't made a purchase. I can't control a lot of things, but what I can do is not give money to shitty people and companies (short of taxes and other legally required payments). The list keeps growing, and I'm far from perfect at avoiding places, but the spend has definitely gone down at most of these places that I'm aware of.
Target has completely changed direction, btw. They fired the asshole CEO and flipped 180. Public is understandably hesitant to trust, but keep in mind Target is based in Minneapolis and they were not happy.
Target actually has an entire surveillance and video forensic side business based in Minneapolis that works closely with Federal law enforcement and almost certainly worked directly with ICE and their operations in Minneapolis and is likely why they were exceptionally aggressive in that city.
https://www.washingtonpost.com/archive/politics/2006/01/29/retailer-target-branches-out-into-police-work-span-classbankheadminneapolis-forensics-lab-donations-help-law-enforcement-agenciesspan/32273b10-40fa-4db4-a4a1-88b77eafb891/
https://kpfa.org/area941/episode/the-hidden-side-of-target-surveillance-policing-and-a-call-for-scrutiny/
https://www.ojp.gov/pdffiles1/nij/grants/237917.pdf
https://www.bloomberg.com/news/features/2021-08-25/how-target-tgt-police-surveilled-black-neighbors-in-inner-cities
Target is the tip of the fucking spear when it comes to fascist corporate/state law enforcement collaboration. They are NOT on our side and never have been.
Most, if not all, large corporations are inherently evil. Target is exceptional in that they have made a deliberate choice to make evil a core element of their business operations.