this post was submitted on 14 Aug 2026
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They “get the job done,” perhaps even provably, but:
It’s less flexible for fighting anti-adblocking.
Hence, it’s more work for Adblock devs/listmakers to maintain.
You can see the UBO devs already complaining/stressing about it. Hence them recently dropping Facebook from their 1st-party lists because they’re tired of fighting paid devs, or increased reports of UBO Lite specific issues.
I think that’s Google’s real intent.
They aren’t trying to kill adblocking, just make it inconvenient enough so the vast majority don’t use it effectively. It’s a form of “soft” censorship, sort of.
It also opens the possibility of a manifest v4 which restricts even further what ad blockers can do. But if they do in small steps they hope people will just accept it. They're basically trying to boil the frog.
I agree entirely.