this post was submitted on 20 Aug 2026
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Photography is harder than most people think. You need to get to the places where you are doing your job, there is tons of communication involved, then there is editing and proper archival stuff you need to do, accounting is also completely different from that of an uber driver's, and it's not just the camera that costs more than 5K (looking at you BRIESE and any basic lens set – telephoto, normal, wide angle, zoom, low light will quickly exceed the 15K mark if you care about professional standards). It's really a whole thing.
And then there's lights. A decent portrait setup will run you thousands easily, and if you want to do anything even slightly abnormal (colored lights, say) it can be astronomically high. Art is expensive.
It's absolutely not. You can take perfectly fine, artsy photographs with a bunch of cheap gels and Chinese import lights.
You'll be shocked to learn that people took fantastic pictures before an $8.6k M.ZUIKO lens came into existence.
Go ahead and tell me what a setup the likes of what Evans or Miller had at the time would cost today and stop putting art behind a paywall. Stock photography and repeatable product pictures are expensive, but that's not art.
Professional photographers have expensive equipment because it makes certain shots commercially feasible, not because it's impossible to create art without money.
... Walker Evans famously shot with a Zeiss Contax (among many other cameras) - which retailed for an inflation-adjusted ~$2,700.
I'm gonna stick with "art is expensive". Yes, good equipment isn't required to make art (a claim I didn't make) - but the reason to have good equipment is because you don't have to fight your tools to get the results you want. Sure, I could fuck around with gels and can lights to get the cool effects I want - but unless I have a stack of ~2.2 million gels, a Westcott RGB point-light is going to be both more capable and critically less time consuming so more of my time is spent doing art than it is futzing around while my model (usually myself) slowly wilts. Similarly, you can produce incredible paintings with a stick and chewed berries - but the time spent going out to pick a bushel of pokeweed, then process that into a usable format, then wait for each stroke to dry, can't be excluded just because it's a more authentic process.
(And don't be an elitist about what constitutes art, either - stock photography is absolutely an art form even if you sneer at it.)
This is true, it's the need for consistency that drives up costs.