this post was submitted on 04 Dec 2025
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If you exclude non English language, you have to exclude their sales too.. unless you're suggesting the Chinese users that make up 30% of steam users don't buy anything...
True. Was thinking of indie games, of the kind I might develop myself., which would be limited to the languages I speak myself.
If you're developing something where you'd expect enough international sales to hire a translation team, then Chinese would be a sensible first choice, followed by Spanish.
no it's followed by Japanese. Japan is the third largest market by videogame revenue. Sure Spanish is spoken by a large portion of the world population, but the video game revenue the Spanish speaking countries generate isn't as large as that of Japan. Latin-American countries are middle income countries and if you sell games there you have to sell them at localized pricing. In Japan you can sell your game at around the same price as you'd sell the game in the US and the EU.
Japan generates about $26 billion in video game revenue while Latam around $13 billion and Spain €2.4 billion according to these sources
https://www.grandviewresearch.com/horizon/outlook/video-game-market/japan
https://www.grandviewresearch.com/horizon/outlook/video-game-market/latin-america
https://aevi.org.es/el-sector-del-videojuego-crecio-en-2024-con-una-facturacion-record-de-mas-de-2-408-millones-de-euros-y-22-millones-de-jugadores/ (FYI they use dots as a thousand separator in the 2.408 millones de euros)
I mean...they considered piracy, and cheating, valid for a long time.