Technology

With OpenAI’s memory upgrade, ChatGPT can recall everything you’ve ever shared with it, indefinitely. Similarly, Google has opened the context window with “Infini-attention,” letting large language models (LLMs) reference infinite inputs with zero memory loss. And in consumer-facing tools like ChatGPT or Gemini, this means persistent, personalized memory across conversations, unless you manually intervene.

The sales pitch is seductively simple: less friction, more relevance. Conversations that feel like continuity: “Systems that get to know you over your life,” as Sam Altman writes on X. Technology, finally, that meets you where you are.

In the age of hyper-personalization — of the TikTok For You page, Spotify Wrapped, and Netflix Your Next Watch — a conversational AI product that remembers everything about you feels perfectly, perhaps dangerously, natural.

Forgetting, then, begins to look like a flaw. A failure to retain. A bug in the code. Especially in our own lives, we treat memory loss as a tragedy, clinging to photo albums and cloud backups to preserve what time tries to erase.

But what if human forgetting is not a bug, but a feature? And what happens when we build machines that don’t forget, but are now helping shape the human minds that do?