this post was submitted on 10 Dec 2025
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Fuck AI

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AI, in this case, refers to LLMs, GPT technology, and anything listed as "AI" meant to increase market valuations.

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143
McDonald's faces backlash after airing 2025 Christmas commercial: 'This is just … terrible' (www.thecooldown.com)
submitted 3 days ago by slothrop@lemmy.ca to c/fuck_ai@lemmy.world
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[–] Wispy2891@lemmy.world 22 points 3 days ago (3 children)

In a post on LinkedIn, The Gardening.club, the AI division of The Sweetshop, the studio behind the ad, said the ad took them “seven intense weeks” to create. They even admitted “the man-hours poured into this film were more than a traditional production.”

Melanie Bridge, CEO of The Sweetshop, shared similar comments in a post on Instagram, saying, “The hours that went into this job far exceeded a traditional shoot. Ten people, five weeks, full-time. Blood, sweat, tears, and an honestly ridiculous amount of coaxing to get the models to behave and to honor the creative brief shot by shot.”

So why not a traditional shoot? Especially for a multibillion corporation, this money gets used in 5 minutes of operation for the CEO private jet, literally pocket change

[–] JustTesting@lemmy.hogru.ch 13 points 3 days ago

So why not a traditional shoot?

they heard how much publicity coca cola got when they did their AI ad andthere's no such thing as bad publicity? i can't even say that it doesn't work, it does get people talking about it…

[–] very_well_lost@lemmy.world 9 points 3 days ago (1 children)

Because we're all talking about it. When was the last time you heard someone talk about a McD's ad?

[–] Notyou@sopuli.xyz 2 points 2 days ago

The last time someone on here found out that Pusha T made the ba ba ba ba ba, I'm lovin it jingle.

[–] HeyJoe@lemmy.world 6 points 3 days ago

In the same article it says the locations used, and amount of money to shoot this on site would have costed way more. Which is funny to me since they seem to be complaining either way about the cost of making a commercial. Honestly, I am not sure how paying 10 people with long hours came anywhere near an on-site full production staff budget to even say that. There's no way it was even close. If it was close then your overpaying for slop.