this post was submitted on 16 Jan 2026
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Yeah they roast way too dark, probably to hide the cheap coffee they use and possibly because their extraction is shit.
I can't drink coffee anywhere else anymore, since I'm roasting myself, and perfected extraction with a Cafelat Robot (low pressure, which I think works better with lighter roasts).
Of course Starbucks roasts dark in part because they're cheap, but it's mostly to ensure the flavor is consistent across all their thousands of stores. Roast any bean to the level Starbucks roasts it, and it doesn't matter what the origin, fermentation method, species, or terroir was, they all come out tasting the same. Granted, most people aren't going to enjoy that taste by itself, but that's sort of beside the point. Starbucks coffee isn't really intended to be enjoyed straight, it's supposed to be made into milk drinks where the dairy, syrups, and toppings provide most of the flavor, and for that use case, it's adequate.
That's an absolute shame, because there's tons and tons of cool coffee shops absolutely all over the place doing really cool, interesting, imaginative, and downright tasty things with coffee that you're missing out on.
Maybe not around here (it's not the biggest city though), I think I tasted every worthwhile coffee in the city so far. Some are ok, but nothing that really stands out. It's also more meant figuratively (though there's still some truth... after habituation on good coffee, previously ok-coffee is now bad... so I got really picky over the time of my coffee-nerd-career)
Yeah it's americans perversion of coffee. It's more like soft-drinks with coffee-taste or something like that...
What's your method for roasting? I have some green beans that a roaster game be and a Whirley Pop, but I only expect to get something drinkable out of it, not anything that would compete with my specialty-roasted, light roasts.
I'm using a Kaffeelogic Nano 7 sample roaster, which is quite simple to use and produces consistent results. I actually think almost all of my roasts were at least as good as high quality roasts I get locally.
I've found that my local roasters are decent but not "specialty" per se. The best light roast, specialty shop imports beans from across Canada and around the world.
From what I've heard, the best thing to use is an '80s style air popper.