this post was submitted on 18 Jan 2026
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[–] givesomefucks@lemmy.world 9 points 3 days ago* (last edited 3 days ago) (1 children)

Sounds like they hired out to a 3rd party for customer surveys, and one of the ways that company makes money is "bundling" questions.

The sender was identified as "Groupe Nordik — CROP."

Groupe Nordik is Thermea's parent company. CROP, or the Centre for Research on Public Opinion, is a third-party research firm.

So, they offer to take a list of clients, reach out for customer survey, and interpr/relay the results to the company.

But to make extra money, they throw additional questions on the end, then sell those to a different client.

Because the highest priced polling data would be something that agrees with the far right, that's what they're fishing for.

A normal person would just quit the survey, so the bulk of the responses generated will say that these views are overly supported.

The spa is just a victim.

[–] ValueSubtracted@startrek.website 7 points 3 days ago (1 children)

Can't say I agree with that.

Alexandre Boileau, Groupe Nordik's senior director of marketing in sales, said in an emailed statement to CBC News that the survey was "reviewed in advance" but admits the company "did not apply sufficient scrutiny" to the values-based questions CROP included.

[–] reallykindasorta@slrpnk.net 5 points 3 days ago (1 children)

It does sound like CROP invented the “values bases” questions from that statement

Sure, but I'm not about to absolve the spa of responsibility for what they put out into the world.