this post was submitted on 18 Jan 2026
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Big AI has PC users furious. Nvidia and Micron's weird emotional appeals make it worse (www.pcworld.com)
submitted 2 days ago by throws_lemy@lemmy.nz to c/technology@lemmy.world
144 comments fedilink hide all child comments
 
  • Nvidia and Micron are making emotional appeals to consumers while PC users express frustration with big AI companies’ practices and self-serving motives.
  • Memory vendors predict DRAM and SSD shortages lasting until mid-2027, while new tariffs on advanced computing chips and potential Steam Machine pricing over $1,000 add to consumer concerns.
  • The article highlights how corporations use emotional messaging to mask financial interests, advising consumers to remain skeptical of such appeals.
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[–] brucethemoose@lemmy.world 4 points 1 day ago (2 children)

The good thing is that we have a few giants with vested interests in resisting that. PC OEMs like Dell and HP, Clevo, Intel/AMD who still have huge consumer sales, and the big one:

Apple.

Apple is all-in on personal compute, and they have the muscle to resist the anticompetitive plays, hopefully.

[–] Nanowith@lemmy.world 2 points 1 day ago (1 children)

Apple can make Chrome book equivalents, they want you to rent compute power not computers.

Natively you'd be able to run VLC on a good day if you're lucky, but everything else will be online with a subscription attached.

[–] brucethemoose@lemmy.world 1 points 1 day ago* (last edited 1 day ago)

Apple likes being able to distribute apps and have users pay subscriptions to run them locally. This is what they already do; even 3rd party apps get a cut to Apple.

And its why iPhones are so powerful, other than their meager RAM capacity.

[–] ebolapie@lemmy.world 2 points 1 day ago* (last edited 6 hours ago)

Tangential, but ironically the only used laptops (e: for repair) you can buy right now that haven't been gutted for RAM and NVME are macbooks and similar that have everything soldered onto the motherboard.