this post was submitted on 12 Feb 2026
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A Super Bowl ad for Ring security cameras boasting how the company can scan neighborhoods for missing dogs has prompted some customers to remove or even destroy their cameras.

Online, videos of people removing or destroying their Ring cameras have gone viral. One video posted by Seattle-based artist Maggie Butler shows her pulling off her porch-facing camera and flipping it the middle finger.

Butler explained that she originally bought the camera to protect against package thefts, but decided the pet-tracking system raised too many concerns about government access to data.

"They aren't just tracking lost dogs, they're tracking you and your neighbors," Butler said in the video that has more than 3.2 million views.

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[–] stylusmobilus@aussie.zone 3 points 8 hours ago

Why would you wire your house up to this shit anyway.

[–] BanMe@lemmy.world 40 points 14 hours ago (2 children)

They've backed off this and ended the partnership, claim Flock never got any footage, which I think is a total lie.

They'll re-partner when the heat is off, or just do it silently, Amazon shouldn't be trusted. Explain why to your friends and neighbors.

[–] modus@lemmy.world 2 points 13 hours ago* (last edited 12 hours ago) (1 children)

Where did you hear they ended the partnership? (Even if you supply a source, I probably won't believe it.)

Edit: nm. found it. https://www.engadget.com/home/ring-calls-off-partnership-with-police-surveillance-provider-flock-safety-031717605.html

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[–] melfie@lemy.lol 18 points 13 hours ago

Maybe next time they’re thinking of spending $8M on a Super Bowl ad, they can save themselves some money and pay me half that amount. I’m perfectly happy to tell everyone how Ring cameras are a privacy nightmare and recommend Reolink instead.

[–] wendythedruid@lemmy.blahaj.zone 3 points 8 hours ago

I went with industry standard localized cameras that I could rider python on two of my servers at home for. Id love to try to hack up a ring , see if I could extract out what makes it "evil" and leave the rest, to even a relay to another server or something.

Things I think about.

[–] MonkderVierte@lemmy.zip 57 points 17 hours ago (1 children)

"They aren't just tracking lost dogs, they're tracking you and your neighbors,"

Uh, yeah. You didn't get the news about them sharing with ICE?

[–] Rekorse@sh.itjust.works 16 points 16 hours ago (3 children)

I think the majority of people don't even have tech conversations with their friends and coworkers, they just talk about sports or gambling or whatever else normal people do.

[–] MonkderVierte@lemmy.zip 6 points 16 hours ago* (last edited 16 hours ago) (1 children)

Talking trivia instead of consequential stuff...

[–] Rekorse@sh.itjust.works 6 points 16 hours ago

If I could figure out how to engage with your nonsense I would.

[–] thevoidzero@lemmy.world 2 points 14 hours ago (1 children)

During Superbowl I was talking with a software guy working for a big shopping ( data) company, he was telling us how every interaction on their website is recorded for data analysis, and his own wife was shocked. It came up after I prompted for that conversation, talking about the license plate tracking in parking lots (which she didn't know about).

[–] NewNewAugustEast@lemmy.zip 3 points 13 hours ago* (last edited 11 hours ago)

People seem suprised when they find out that they capture where their mouse moves, where their finger swipes, the duration, the speed. Everything is a metric.

[–] scala@lemmy.ml 2 points 14 hours ago

I don't talk sports ball, I only talk tech. Want to be friends?

[–] Buffy@libretechni.ca 7 points 15 hours ago (2 children)

WiFi connected cameras were a mistake. Although, if people are going to use these mass surveillance devices, using it to find dogs is great. It needs cat detection too.

Running cables is not possible in lots of homes and there are plenty of wired cameras that send video to corporate clouds. The mistake is allowing those corporations access to those videos. Camera output should be encrypted and only usable for the camera owner unless they choose to opt in to the corporate spy network.

[–] rumba@lemmy.zip 3 points 13 hours ago

WiFi connected cameras were a mistake.

Double so, when people are doing auto thefts in neighborhoods, they're using wifi jammers to block out the footage

[–] veni_vedi_veni@lemmy.world 3 points 12 hours ago* (last edited 12 hours ago)

does anyone have a link to the original superbowl ad?

Found it: https://youtu.be/hiaIHLwJvPQ?t=1449

[–] nutsack@lemmy.dbzer0.com 43 points 21 hours ago (12 children)

just get a Chinese one like tapo so that the Chinese government can spy on you instead

[–] Zwrt@lemmy.sdf.org 43 points 20 hours ago (3 children)

Or hear me out,

Buy one that stores its data only on your local network and does not rely on corporate cloud or servers in any way or form.

This counts for all most all consumer home technology.

People should think about a NASS or Home servers like they do about owning a vehicle.

[–] myfunnyaccountname@lemmy.zip 13 points 16 hours ago (2 children)

Build a server….in this economy? With these component prices?

[–] Widukin@lemmy.dbzer0.com 9 points 16 hours ago (1 children)

I just installed Linux on my old laptop, added a 4Tb SSD and some HDDs connected with a docking bay and voilà, I have a server. Getting into the software side, now that's a bit harder but manageable.

[–] Zwrt@lemmy.sdf.org 3 points 15 hours ago

I recommend proxmox!

[–] fossilesque@mander.xyz 4 points 14 hours ago* (last edited 14 hours ago)

You can get an old HP microserver on eBay for less than 100 bucks. Still runs fine. I threw debian on it. Great for starting out... I use mine for backups, services and Jellyfin. It gave my beloved 870 a home. :,)

[–] 4grams@awful.systems 5 points 14 hours ago

People should think about a NASS or Home servers like they do about owning a vehicle.

I wholeheartedly agree. Hell, home server/nas should be more common than cars, I don’t drive every day, but my data is used every minute of every day.

[–] ssfckdt@lemmy.blahaj.zone 11 points 18 hours ago (2 children)

Yeah right. Next you'll be telling people to get off corporate owned social media and use something without an algorithm.

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[–] ragas@lemmy.ml 32 points 21 hours ago (1 children)

Which is actually better because the chinese have no jurisdiction in the USA.

[–] Hupf@feddit.org 17 points 21 hours ago (1 children)
[–] Alcoholicorn@mander.xyz 17 points 21 hours ago (1 children)

President Xi, my people yearn for freedom.

[–] elucubra@sopuli.xyz 11 points 21 hours ago (1 children)

At the rate this is going, you may be saying this seriously soon

[–] Zink@programming.dev 3 points 14 hours ago (1 children)

I mean if we already have a dictator anyway, how about some infrastructure to go with it?

[–] btsax@reddthat.com 2 points 13 hours ago

High speed rail... mmmmm....

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[–] MehBlah@lemmy.world 3 points 13 hours ago* (last edited 13 hours ago)

Why? They finally woke up to the fact they were being spied on and that they pay money for the privilege of doing so..

[–] Agent641@lemmy.world 36 points 23 hours ago (1 children)

Imagine spending millions of dollars on an ad that costs your company millions more in lost sales

[–] FurryMemesAccount@lemmy.blahaj.zone 8 points 19 hours ago* (last edited 19 hours ago)

And reduced usage by existing customers, reduced network effect, etc...

[–] Psythik@lemmy.world 46 points 1 day ago* (last edited 1 day ago) (7 children)

I honestly didn't know what they were thinking with that commercial. Why would you proudly advertise that you've built a massive surveillance network, during one of the most-watched yearly televised events too for that matter? Did they seriously believe that there wouldn't be a major backlash? I mean I appreciate the blunt honesty in that commercial so I'll give them credit for that.

[–] baggachipz@sh.itjust.works 10 points 16 hours ago

My guess is that since Ring has a history of well-known collaborations with police and ICE, they wanted to re-frame their evil surveillance network as a way to save a puppy. Instead, lots of uninformed normies suddenly realized what those cameras are capable of, and had a huge negative reaction given the state of things.

[–] Tradwench@thelemmy.club 20 points 22 hours ago

Tbh I think the people at the top still haven't caught up with the rapid changing sentiments among the population. My zero-tech-savy retired mother in-law was talking to me about Palantir the other day.

[–] hanrahan@slrpnk.net 22 points 1 day ago (2 children)

I honestly didn't know what they were thinking with that commercial. Why would you proudly advertise that you've built a massive surveillance network

Presumably because most end users are in deep with the "if you do nothing wrong, you have nothing to worry about" crowd ... and besides it can find a lost dog /s.

They brought these sorts of intrusive cameras in the first place so privacy was not top of mind, or even in 2nd or 3rd place.

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[–] mrodri89@lemmy.zip 2 points 13 hours ago (1 children)

In regards to flock I wonder if there’s any material we can use on our dash or license plate that the cameras cannot see. I think I saw something like that but unsure if it’s effective.

[–] Jyek@sh.itjust.works 4 points 13 hours ago

Ben Jordan has several videos on flock cameras on YouTube. Excellent series of videos. Here's one where he uses modified license plates to fuck with them.

https://youtu.be/Pp9MwZkHiMQ

[–] devedeset@lemmy.zip 21 points 22 hours ago (6 children)

I put Google cameras on my house years ago out of convenience and this is it, I'm spending the money on a PoE system where my footage stays on my own hardware.

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[–] Etterra@discuss.online 31 points 1 day ago (8 children)

My only regret is that I can't smash one because was never stupid enough to trust these things to begin with.

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