this post was submitted on 12 Feb 2026
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A Super Bowl ad for Ring security cameras boasting how the company can scan neighborhoods for missing dogs has prompted some customers to remove or even destroy their cameras.

Online, videos of people removing or destroying their Ring cameras have gone viral. One video posted by Seattle-based artist Maggie Butler shows her pulling off her porch-facing camera and flipping it the middle finger.

Butler explained that she originally bought the camera to protect against package thefts, but decided the pet-tracking system raised too many concerns about government access to data.

"They aren't just tracking lost dogs, they're tracking you and your neighbors," Butler said in the video that has more than 3.2 million views.

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[–] BanMe@lemmy.world 45 points 16 hours ago (2 children)

They've backed off this and ended the partnership, claim Flock never got any footage, which I think is a total lie.

They'll re-partner when the heat is off, or just do it silently, Amazon shouldn't be trusted. Explain why to your friends and neighbors.

[–] modus@lemmy.world 2 points 15 hours ago* (last edited 14 hours ago) (1 children)

Where did you hear they ended the partnership? (Even if you supply a source, I probably won't believe it.)

Edit: nm. found it. https://www.engadget.com/home/ring-calls-off-partnership-with-police-surveillance-provider-flock-safety-031717605.html

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[–] melfie@lemy.lol 19 points 15 hours ago

Maybe next time they’re thinking of spending $8M on a Super Bowl ad, they can save themselves some money and pay me half that amount. I’m perfectly happy to tell everyone how Ring cameras are a privacy nightmare and recommend Reolink instead.

[–] MonkderVierte@lemmy.zip 58 points 19 hours ago (1 children)

"They aren't just tracking lost dogs, they're tracking you and your neighbors,"

Uh, yeah. You didn't get the news about them sharing with ICE?

[–] Rekorse@sh.itjust.works 16 points 18 hours ago (4 children)

I think the majority of people don't even have tech conversations with their friends and coworkers, they just talk about sports or gambling or whatever else normal people do.

[–] MonkderVierte@lemmy.zip 7 points 18 hours ago* (last edited 18 hours ago) (1 children)

Talking trivia instead of consequential stuff...

[–] Rekorse@sh.itjust.works 7 points 18 hours ago

If I could figure out how to engage with your nonsense I would.

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[–] wendythedruid@lemmy.blahaj.zone 3 points 10 hours ago

I went with industry standard localized cameras that I could rider python on two of my servers at home for. Id love to try to hack up a ring , see if I could extract out what makes it "evil" and leave the rest, to even a relay to another server or something.

Things I think about.

[–] stylusmobilus@aussie.zone 2 points 10 hours ago (1 children)

Why would you wire your house up to this shit anyway.

[–] echodot@feddit.uk 1 points 1 hour ago (1 children)

Personally are you like the idea of having security cameras on my house because they increase security in the same way that a prominent burglar alarm deters theft.

I can even see why these things been internet connected is appealing, it means the cameras can be accessed remotely when you're out and about and people can't just break in and then take the recording device.

[–] stylusmobilus@aussie.zone 1 points 19 minutes ago

That can be run without Ring, Alexa or any other smart house crap.

[–] nutsack@lemmy.dbzer0.com 43 points 23 hours ago (12 children)

just get a Chinese one like tapo so that the Chinese government can spy on you instead

[–] Zwrt@lemmy.sdf.org 43 points 22 hours ago (3 children)

Or hear me out,

Buy one that stores its data only on your local network and does not rely on corporate cloud or servers in any way or form.

This counts for all most all consumer home technology.

People should think about a NASS or Home servers like they do about owning a vehicle.

[–] myfunnyaccountname@lemmy.zip 13 points 18 hours ago (2 children)

Build a server….in this economy? With these component prices?

[–] Widukin@lemmy.dbzer0.com 9 points 18 hours ago (1 children)

I just installed Linux on my old laptop, added a 4Tb SSD and some HDDs connected with a docking bay and voilà, I have a server. Getting into the software side, now that's a bit harder but manageable.

[–] Zwrt@lemmy.sdf.org 3 points 17 hours ago

I recommend proxmox!

[–] fossilesque@mander.xyz 4 points 17 hours ago* (last edited 16 hours ago)

You can get an old HP microserver on eBay for less than 100 bucks. Still runs fine. I threw debian on it. Great for starting out... I use mine for backups, services and Jellyfin. It gave my beloved 870 a home. :,)

[–] 4grams@awful.systems 5 points 16 hours ago

People should think about a NASS or Home servers like they do about owning a vehicle.

I wholeheartedly agree. Hell, home server/nas should be more common than cars, I don’t drive every day, but my data is used every minute of every day.

[–] ssfckdt@lemmy.blahaj.zone 11 points 20 hours ago (2 children)

Yeah right. Next you'll be telling people to get off corporate owned social media and use something without an algorithm.

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[–] ragas@lemmy.ml 32 points 23 hours ago (1 children)

Which is actually better because the chinese have no jurisdiction in the USA.

[–] Hupf@feddit.org 17 points 23 hours ago (1 children)
[–] Alcoholicorn@mander.xyz 17 points 23 hours ago (1 children)

President Xi, my people yearn for freedom.

[–] elucubra@sopuli.xyz 11 points 23 hours ago (1 children)

At the rate this is going, you may be saying this seriously soon

[–] Zink@programming.dev 3 points 16 hours ago (1 children)

I mean if we already have a dictator anyway, how about some infrastructure to go with it?

[–] btsax@reddthat.com 2 points 15 hours ago

High speed rail... mmmmm....

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[–] Buffy@libretechni.ca 7 points 17 hours ago (2 children)

WiFi connected cameras were a mistake. Although, if people are going to use these mass surveillance devices, using it to find dogs is great. It needs cat detection too.

[–] spaghettiwestern@sh.itjust.works 2 points 10 hours ago

Running cables is not possible in lots of homes and there are plenty of wired cameras that send video to corporate clouds. The mistake is allowing those corporations access to those videos. Camera output should be encrypted and only usable for the camera owner unless they choose to opt in to the corporate spy network.

[–] rumba@lemmy.zip 3 points 15 hours ago

WiFi connected cameras were a mistake.

Double so, when people are doing auto thefts in neighborhoods, they're using wifi jammers to block out the footage

[–] veni_vedi_veni@lemmy.world 3 points 14 hours ago* (last edited 14 hours ago)

does anyone have a link to the original superbowl ad?

Found it: https://youtu.be/hiaIHLwJvPQ?t=1449

[–] Agent641@lemmy.world 36 points 1 day ago (1 children)

Imagine spending millions of dollars on an ad that costs your company millions more in lost sales

[–] FurryMemesAccount@lemmy.blahaj.zone 8 points 21 hours ago* (last edited 21 hours ago)

And reduced usage by existing customers, reduced network effect, etc...

[–] Psythik@lemmy.world 47 points 1 day ago* (last edited 1 day ago) (8 children)

I honestly didn't know what they were thinking with that commercial. Why would you proudly advertise that you've built a massive surveillance network, during one of the most-watched yearly televised events too for that matter? Did they seriously believe that there wouldn't be a major backlash? I mean I appreciate the blunt honesty in that commercial so I'll give them credit for that.

[–] Coyote_sly@lemmy.world 1 points 1 hour ago

Because the most evil people on the planet are universally convinced that they're heroes.

[–] baggachipz@sh.itjust.works 11 points 18 hours ago

My guess is that since Ring has a history of well-known collaborations with police and ICE, they wanted to re-frame their evil surveillance network as a way to save a puppy. Instead, lots of uninformed normies suddenly realized what those cameras are capable of, and had a huge negative reaction given the state of things.

[–] Tradwench@thelemmy.club 21 points 1 day ago

Tbh I think the people at the top still haven't caught up with the rapid changing sentiments among the population. My zero-tech-savy retired mother in-law was talking to me about Palantir the other day.

[–] hanrahan@slrpnk.net 22 points 1 day ago (2 children)

I honestly didn't know what they were thinking with that commercial. Why would you proudly advertise that you've built a massive surveillance network

Presumably because most end users are in deep with the "if you do nothing wrong, you have nothing to worry about" crowd ... and besides it can find a lost dog /s.

They brought these sorts of intrusive cameras in the first place so privacy was not top of mind, or even in 2nd or 3rd place.

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[–] MehBlah@lemmy.world 3 points 15 hours ago* (last edited 15 hours ago)

Why? They finally woke up to the fact they were being spied on and that they pay money for the privilege of doing so..

[–] devedeset@lemmy.zip 21 points 1 day ago (6 children)

I put Google cameras on my house years ago out of convenience and this is it, I'm spending the money on a PoE system where my footage stays on my own hardware.

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[–] mrodri89@lemmy.zip 2 points 15 hours ago (1 children)

In regards to flock I wonder if there’s any material we can use on our dash or license plate that the cameras cannot see. I think I saw something like that but unsure if it’s effective.

[–] Jyek@sh.itjust.works 4 points 15 hours ago

Ben Jordan has several videos on flock cameras on YouTube. Excellent series of videos. Here's one where he uses modified license plates to fuck with them.

https://youtu.be/Pp9MwZkHiMQ

[–] Etterra@discuss.online 31 points 1 day ago (8 children)

My only regret is that I can't smash one because was never stupid enough to trust these things to begin with.

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[–] teft@piefed.social 334 points 1 day ago (17 children)

I hope what really gets people to pay attention is how the FBI said they searched that news ladies' moms' ring camera footage even though she didn't have an active subscription.

[–] UnspecificGravity@piefed.social 227 points 1 day ago (24 children)

It was a NEST camera from Google, which is only a meaningful distinction because it means they ALL do this shit.

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[–] DeathByBigSad@sh.itjust.works 18 points 1 day ago (6 children)

my next door neighbor has a camera that seems to look like a ring... I mean I'm not gonna approach their door for no reason to check if it is a ring, but like... if it is a ring... then oh well, NSA is right by my door.

And I'm in a deep blue city btw... neighbor is a renter and is Black, so.... yeah... minority working class inadvertantly have a spy camera on their door

Front door is like right next to each other... like the camera can see me walking in the the path into my own house, it makes a sound when it detects movement and I heard the sound thing trigger even when walking only on my side of the yard

...And my family are immigrants...

so yay, our movements are probably in an ICE database

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[–] 14th_cylon@lemmy.zip 99 points 1 day ago (17 children)

the problem with these fucking things is that you can't really opt out. even if you don't buy your own, some neighbours will happily buy and install the big brother to watch you from their porch and there is very little you can do about it.

same as you can't really escape the google, even if you don't use single one of their service, there is always the other part to any communication you are having...

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