this post was submitted on 26 Feb 2026
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The company compiled information from franchisees and guests on how to measure friendliness, resulting in the fast food chain training its AI system to recognize certain words and phrases, such as “welcome to Burger King,” “please,” and “thank you.” Managers can then ask the AI assistant how their location is performing on friendliness.

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[–] Pudutr0n@lemmy.world 3 points 4 days ago (3 children)
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[–] switcheroo@lemmy.world 2 points 4 days ago

Not that I would ever go in a BK, but if I hear that shit, I am going to assume it's sarcasm and that's going to ruin my day.

I am in there for a burger. The employees are there for their paycheck. As long as I can order one, I don't care if they did little more than grunt as a reply.

Also that sounds a bit humiliating and demeaning. I really don't care for this...

[–] fartographer@lemmy.world 2 points 4 days ago

That's stupid. They use use AI to say please and thank you for their employees.

"Welcome to Burger King where you r-PLEASE... Would you like to try our THANK YOU"

[–] melfie@lemy.lol 2 points 4 days ago

Went to Burger King, they spit on my onion rings

See, if they had AI back in Eminem’s day, this never would’ve happened.

[–] you_are_dust@lemmy.world 2 points 4 days ago

Burger King's quality has fallen off a cliff. I care way more about that then if the cashier says please and thank you enough times. As long as they aren't a straight up dick, I don't care.

[–] DarrinBrunner@lemmy.world 1 points 4 days ago (1 children)

The worst major fast food chain by a mile, and they're pulling stupid shit like this.

Whatever your reasons are for paying ridiculous prices to eat crap at a place like this, they're not good reasons. You can do better, you're worth more. Stop abusing yourself.

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[–] titanicx@lemmy.zip -2 points 4 days ago (16 children)

Everyone hating this, but think about it, Chick-fil-A is one of the most popular chains, and they are widely known for their employees being extremely friendly. Burger King employees are known for throwing food and punches at people. Changing that view is important. This is the wrong way about it. And yet another way idiot ceos are using llms. 

[–] prole@lemmy.blahaj.zone 1 points 4 days ago

Why eat at Chick-Fil-A when you've got so much boot

[–] AlligatorBlizzard@sh.itjust.works 1 points 4 days ago (1 children)

Sure, but they've also got a reputation for treating their employees okay by fast food standards. That would be the right move for BK to get friendlier employees, but sHaReHoLdErS!

[–] titanicx@lemmy.zip 1 points 3 days ago

Most bks are franchise...

[–] frostysauce@lemmy.world 0 points 3 days ago (1 children)

Um, no. The biggest difference between those two chains has nothing to do with the employees. The biggest difference is Chick-fil-A is known for good chicken.

[–] titanicx@lemmy.zip 0 points 3 days ago (1 children)

Yeah I mean Burger King being known for good chicken would be really weird.....

[–] frostysauce@lemmy.world 0 points 3 days ago

I'm saying that people like Chick-fil-A's food, where Burger King is known for crap food.

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