Not anymore they're not.
Pride celebrations struggle as corporate sponsorships dry up
Trump's anti-DEI initiatives have been successful in changing boardroom behavior across the country.
Seems they were never really on anyone's side to begin with.
this post was submitted on 03 Jun 2026
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Certainly coming as no surprise to any queer person over the age of, say, 35 or so. Old enough to remember when gays were social pariahs and our only sponsors were like lube companies and condom manufacturers. Then as it became less acceptable to shit on LGBT people companies started 'supporting' pride. Bravely speaking out only once it risked nothing. And predictably when the fascists decide to punish companies for providing their support all these 'trailblazers' muzzle themselves with the least surprising amount of alacrity. They were never allies and never interested in anything but our dollars. Fuck the lot of them. We can see who our friends are.
KY, Trojan, and astroglide, the true homies!
Rainbow capitalism
And not just the US. Canadian companies have stopped celebrating/acknowledging pride. No rainbow posts or profiles this month
*except banks and corporate landlords. In Toronto it's all over oxford, brookfield, and CF properties as well as banks. that's it. Scotiabank Arena had their sign set to pride colours...yesterday. Today it was back to red.
Soudns like a good time to go spend some money in the gay village bars then. Perhaps march in the parade. I'd like to see the parade without the corpo floats. I recall the Montreal parade was much less corporate than the Toronto one. Lots of unions and other people orgs. The communists were at the very front of the parade.
Seems they were never really on anyone's side to begin with.
Companies don't have morals. They have money. They were as supportive as they were ever going to be. And now we don't have that.
Amazing how quickly the mask came off when the racist came back in power.
Never trust a corporation.
not this year for Some Reason
Based advertising teams know that doubling up on allyship messaging is next level woke.
(btw if anyone knows the source some asshat revived the attribution from this and im not about that)
The artist is Smooth Dunk according to Lens, and it wasn't removed, neither the X or bluesky versions have a name on them.
thank you, I seriously appreciate that, and sorry for assuming but theres enough people who do remove attribution I lumped this in. fwiw what I'll do now is share the link to the original post going forward. im sharing somebody's work for free I figure it should be attributed to them even if they offer it for free. I gotta reflect on my reaction too
No worries, dude, I get it. I've had my work taken before. It's nice someone liked it enough, but it kinda sucks a lot when you worked hard and they can't or won't even mention your name.
It makes me itch a little bit when I see that someone hasn't even put their name on their own art. Like, take some pride in it!
In the US this mostly hasn't been true anymore since Trump II started. Companies found out they no longer need to pretend to care, they can just go straight to fucking over everyone
While I don't know how it elsewhere, I used to work at one of the big corpos.
Among many other interest groups like a book club or vegan club, there was an internal interest group for LGBT employees. It's them who had to self-organise and push for the rainbow company logo and the like against pushback from leadership.
So while ultimately the decision to allow it probably was just a marketing calculation, it was actual LGBT employees making it happen, who had to work hard to get the company to recognize them, and definitely not the company pretending to care. The company didn't care, and LGBT employees have to fight that to make these things happen.
Companies on 1 June under the trump regime: I love adolf hitler
Quintessential gay for pay.
I'm not gay, but $20 is twenty dollars.
Cynicism is the fastest path back to pride events being illegal.
Infantino: Sisss month, I feel aaah ... gay!!
Yea but the alternative, as you can see, is much worse.
"Really? So when are you gonna bend over and let the customer fuck you in the ass?"
They're a giver not a reciever.
Bullshit; they have no issue receiving my money.
Anal sex ain't gay, dude.
So when my boyfriend rails me, it's straight sex? 🤔
I mean, it CAN be VERY gay, but sometimes it's not