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There's a theory that targeted ads are severely less effective than assumed amongst advertisers, and that traditional "spray and pray" advertisement is just as effective, but a whole lot cheaper. Essentially, targeted ads frequently target people who are already aware of the product, have already decided to buy it, or have already bought it. So, basically, company's are overpaying for ads, and if they ever stop, the advertisement based internet is in trouble.
Podcasts, but same thing:
I wasn't "ready to start up my business" anyway, but if I ever am, you can bet your bottom that I still won't have anything to do with fucking Shopify! 🖕🏼🤬🖕🏼
That ad spot just paid off in that you're sharing it with your community, though. I'd never heard of shopify until now.
Yeah, because who doesn't dream of such wonderful word of mouth as being vilified on a thread about hating ads on an open source forum where most users actively oppose corporations? 🙄
I'd never heard of shopify until now.
I'd apologize for ruining your streak of good luck, but based on the glibly condescending and confidently wrong first part of your comment, it sounds like you deserve shopify ads 🤷🏻
I cannot tell you anything about any ads I have seen in the last few years online. If they pop up and I can't shut them off, the single thing I am paying attention to is when the skip now button shows up. I literally cannot tell you anything about any of the ads, neither company nor product. Back in the day, you'd run to the other room and do things while the ads came on in TV shows but you were still hooked in because of the jingles. To this day I can remember many of the jingles from the 70s. New online ads, absolutely no idea.
However in the car I listen to radio and have recently started listening to a new station. I am starting to recognize some of the higher rotation ads. The ones I like, I might eventually try the business if it offers a product I need, but the much longer list is the one of companies that I will never do business with since their ads annoy me so much. Name recognition isn't great if all it promotes is loathing.
ublock+sponsorblock on firefox and u never see a ad again.
Yes, but adnauseam instead
I've switched away from car insurance companies that advertised to me excessively considering I was already buying the fucking service to begin with. Figured with that ad budget, they couldn't be the cheapest, and I was right.
I think I finally realized why I hate the ads on YT more than ads elsewhere.
They suddenly breaks into the video without warning
they don’t care about you or what you think. The whole point is to get you familiar with the product. Familiarity drives shopping. You’re not gonna remember 6 months ago when that detergent ad ruined your 3rd blindfolded Dark Souls 3 run with a taser for a controller, but tide WILL feel familiar, and therefore a safe option. People love to feel like they’re that one wolf among sheep when they get annoyed by an ad, but in the end the rich corps still win.
but on a positive note I love the memes you’ve posted
You’re not gonna remember 6 months ago when that detergent ad ruined your 3rd blindfolded Dark Souls 3 run with a taser for a controller
When it comes to ads being forced on me, I do not forget and I do not forgive.
Also, the taser controller would probably make the whole thing more vividly memorable 😄
People love to feel like they’re that one wolf among sheep when they get annoyed by an ad, but in the end the rich corps still win.
I'm not "one wolf among sheep" or any such self-aggrandizing bullshit.
I'm just a neuroatypical dude who has a low tolerance for annoying things interrupting my self-care entertainment/buffer against sensory overload.
When ads are repeatedly forced on me despite my efforts to do everything short of spending money I don't have to avoid them, I consider it abuse and take it personally that the greedy bastards would insist on repeatedly ruining my mental equilibrium like that.
I hate every product. EVERY. PRODUCT. IN. EXISTANCE.
if I see an ad for something, instantly, the only thing in my head is a rage filled mantra "I hope you die. Kill yourselves." Directed at the people who directed, acted in, wrote, produced, edited, designed, or participated in ANY way with the product or ad.
I am viscerally repulsed by every single ad and I absolutely do remember the products that I get ads for. If I ever learn that someone works in advertising, we will not be interacting in the future. Period. They should consider themselves lucky if I don't throat punch them that instant.
Yeah, but you still gotta buy laundry detergent. You are not immune to propaganda.
But the buying of detergent is in no way related to anything that I have seen about detergents. It's based on water content and my own experience with them. I may not be fully immune to advertising, but Jesus you guys act like because you put no thought into things, no one else does.
"It is familiar to me" is not a metric that is involved in purchasing. "Is it effective" is.
Okay, you're the one rational detergent actor. They don't have to get you. They want your mom, your neighbor, your boss. Your kid. Saturation works, it's literally proven. Repetition legitimizes. They do studies on this shit.
Look I'm not trying to say it doesn't work. I'm trying to say that my rage at them DOES leave ME largely immune to their shit because every time I see or hear anything from them, it only makes me angrier.
I understand that it works on the masses because people are not angry enough. I want people to get so angry at these demons that they are recognized on the streets and have their jugulars torn out by a horde of random passersby.
Have you ever heard of the "third person effect?"
No, but now that i have, my conclusion is that the effect of advertising on me is not less, just different. IT FILLS ME WITH RAGE. for other people, they watch mindlessly or are slightly irritated at being interrupted.
I do not believe that other people are driven to the extreme end of rage that makes me desire the disembowelment of advertisers MULTIPLE TIMES PER DAY.
Is there a scientific study diagnosing that and dismissing it?
Look, all I'm saying is what you're expressing now is fucking textbook, dude. There is no way you have a complete list of every brand that has ever pissed you off. Heightened emotional arousal makes you more suggestible. Not less. As long you're human, that's how it works. And understanding that, understanding that you are not immune to propaganda, is the first step in fighting back. Not violent fantasies, or visions of revolution, not by "if only everyone else would..." Not by getting pissed off, even though they're infuriating. By avoiding them when you can, and trying not to react when you do see them.
Edit: On a reread my tone here sucks. My apologies. Clearly I need to take my own advice about not getting pissed off about stuff a screen puts in my face. I stand by what I said, not by how I said it. I hope you have a good night.
All good dude. You're probably right about emotional responses, but I feel like if going shopping also fills me with rage because I am forced to see these brands over and over, then I'm pretty unlikely to buy any of it. Shockingly, I buy produce and beer and not much else. Everything else is generic if possible.
I stand by me being swayed in the opposite direction by ads.
Autistic people who need multiple weeks of scientific research into a new product to convince themselves to try it present!
Of course were not immune to all advertisement, especially others suggesting/recommending a product but everything i buy are the same products/brands i did 15 years ago. Or a researched alternative. Trying something new is the opposite of safe.
It’s fun mixed with ADD.
Hyper research
Pause, put in to-do pile
…Repeat
Bonus if it’s something I don’t actually need the product immediately. Like, if you want to talk about every single mirrorless camera on the market and what will come out within a year, with reasonably probability, well. It’s on the top of my head now. And it’s definitely not researched at cost of other stuff I need to do, nope.
I just buy whatever is cheapest. I have no brand loyalty or familiarity.
I’m with webghost. I have brand loyalty and brand hatred lists. Marketing people might generalize to oh you don’t know yourself, but there are lines I do not cross. Verizon is dead to me for example. I don’t care if no other providers are available I will never give them money again.
but OP is built different though
I've never bought tampons or pads, with wings, super absorbancy or that leaves me feeling fresh.
I must be at least partly immune.
(FYI a man who has seen way to many commercials for feminine hygiene)
In a slightly similar fashion, I most certainly will not be asking my doctor if is right for me.
Indeed, but the theory of advertising is not to get you to buy a product that you weren't otherwise going to. The point is that, if at some point in the future you needed to buy tampons, and were standing in the store, wondering which ones to get, well, the advertised brand would stand out as familiar and safe, even if you've long forgot the ad. Across a huge population, every day a few people are buying hygiene products for the first time, and the company wants their product to be the one those people choose.
If I recognize a brand name product, there is a good chance that I will actively choose the other option for specifically that reason. Unless I was already using the item, my rage and pettiness know no bounds.
I was being cheeky. ;)
Oh! Too cheeky for me. 😜
Which is why so much advertising is geared towards young people. Some a pretty weird, designed to look like TikTok videos. No idea if it works, they give off a "hello fellow young people vibe" to me.
I also notice there's a lot of Asian representation in the ads I see, and there are a lot of Asians that immigrate to where I live and/or come for university. Makes sense, someone comes to a new country, don't have any preferences for brands in the new country. If there's a person that looks like you enjoying a certain brand in an ad, it's more likely that's the one you'll try first.
The revolution will not give your mouth sex appeal The revolution will not get rid of the nubs The revolution will not make you look five pounds thinner....
The way you listed kinda sounded like this lol
Song Gil Scott-Heron Revolution will not be televized
The revolution will not give your mouth sex appeal
Depends how sexy the rebel sentiments coming out of it are, probably 🤷🏻
I'm not immune, but no chance I'm ever getting GEICO or Liberty Mutual insurance
‘My video’ haha. What a childish way to describe streaming content you didn’t create.
But you have heard of it.
The only thing I hear or see when an ad appears is the chanting in my head as my eyes go red, "DIE. DIE. DIE. DIE. KILL YOURSELF YOU SACK OF SHIT. DIE IN A FIERY CAR CRASH YOU MISERABLE WRETCH." Directed at anyone with any hand at any point in making the ad.
And what would that matter if the product is boycotted from now on? Yes, I have heard of it. And I will remember when buying something similar next. And it's not this.
But usually I never see ads anywhere, so...
Either Google doesn't have much information on my interests or their personalized ads suck ass. The only ads I care about are the ones in the pamphlet with this week's discounts at the local convenience store, I always read those.
even those are a let down these days. can only get 'essentials' with how high prices have climbed, but at least i know when milk, eggs or bread are ~~on sale~~a little cheaper than the other stores' also-high prices.
One ad that really pisses me off is a Ford ad, where they say “get what you really want” followed with an explanation on one of their trucks. Haven’t seen the whole ad, because I’ve been getting what I really want, some fucking peace, quiet and be allowed to listen to music, by closing and reopening the Spotify app.
Ive also never wanted a truck or any other BS like that, although it makes sense why I get served it, since it’s apparently in my age category, since I don’t have personalised ads on.
The algorithm was meant to know us better than we do but all my ads are for life insurance and sweat tops. Should I be concerned?
100%
It makes me push Ctrl+w