this post was submitted on 01 Jul 2026
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[–] Maiq@piefed.social 112 points 3 weeks ago

Capitalism cannibalising itself one brand at a time.

[–] breezeblock@lemmy.ca 74 points 3 weeks ago (1 children)

Fuck brands. Buy less shit.

[–] Insekticus@aussie.zone 21 points 3 weeks ago

Fuck pointless consumption!

[–] NarrativeBear@lemmy.world 63 points 3 weeks ago* (last edited 3 weeks ago) (7 children)

I honestly can't trust any brands and their packaging because of shrinkflation.

Eveytime I go into a grocery store i see packaging stay the same size but the amount inside the packages keeps getting smaller and smaller.

In the image below for example now frozen fruits come 50% less filled, and the price has gone up from the originally 600g.

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[–] stealth_cookies@lemmy.ca 57 points 3 weeks ago (1 children)

I think this may be a bad example. Different fruits are not necessarily sold in the same weights. Fresh strawberries are typically sold in heavier containers than a container of raspberries, and have been for a long time. Raspberries are just a more expensive fruit.

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Uh... those are two different fruits. If you are going to compare packing to measure shrinkflation, shouldn't you be using the same product?

[–] adespoton@lemmy.ca 15 points 3 weeks ago (1 children)

I’d say “That’s Loblaw’s for you” but the other day I was in Costco, and even THEIR packages have shrunk. You still have to buy a pack of 6, but it doesn’t weigh as much.

Oddly though, a 1kg bag of oats is still a 1kg bag of oats… just more expensive.

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[–] brickfrog@lemmy.dbzer0.com 12 points 3 weeks ago (1 children)

Same, I usually compare the net weight and amount of servings in a package vs the other brands nowadays.

There are definitely brands I stopped buying due to shrinkflation. A few times I've seen shrinkflated items on sale later and then do the math just to realize the price is still too stupid to buy even at sale price.

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[–] ChickenLadyLovesLife@lemmy.world 10 points 3 weeks ago (3 children)

My favorite shrinkflation is Campbell's soup, particularly their low-sodium offerings. Costs twice as much, comes in a slightly smaller can, and isn't condensed. So you pay five times as much for them to just not put so much fucking salt into their soup in the first place.

[–] Cherry@piefed.social 6 points 3 weeks ago

Making soups has become a really fulfilling one of my cooking challenges I set myself. Tinkering with veg soup and getting slightly different variations each time has been a journey. Extra bonus is there’s always tons so there is always some in the freezer for days I cannot be bothered.

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[–] Assassassin@lemmy.dbzer0.com 62 points 3 weeks ago (1 children)

"abandon their favorite brands" is a hell of a way to rephrase "can't afford to continue eating what they have been previously". Glad to see it reframed in a way that makes the companies seem like victims.

[–] Microtonal_Banana@lemmy.zip 7 points 3 weeks ago

Thats like when we see headlines like "gen z are destroying the alcohol industry"

[–] hark@lemmy.world 48 points 3 weeks ago (15 children)

I stopped buying cereal years before covid. A recent trip to the grocery store took me through the cereal aisle and I happened to stop to pay closer attention. The shrunken boxes and jacked up prices were very apparent. Yet another reason not to buy that unhealthy trash.

[–] dgriffith@aussie.zone 8 points 3 weeks ago

Yet another reason not to buy that unhealthy trash.

ButButBut it's part of this complete breakfast!

Gestures broadly at the huge array of breakfast items on the table of which the cereal is a minor component

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[–] Microtonal_Banana@lemmy.zip 37 points 3 weeks ago (6 children)

I have Zero brand loyalty. Best ingredients for the lowest price gets the sale.

[–] PhoenixDog@lemmy.world 10 points 3 weeks ago (2 children)

Keep in mind that most off-brand products are literally the same brand name product in a different container.

In Canada we have a few off brand labels like No Name and Compliments. Take ketchup for example. The off-brand ketchup is literally the same brand name Heinz or French's it's sitting beside, but for $1.50 cheaper. That's because the off brand companies like Wal Mart and Loblaws pay for production cycle time at the main plants. So a run of Heinz ketchup will actually be a run of No Name ketchup. Heinz gets more money for the use of production time than they would selling that line of their own brand ketchup.

If you're brand loyal to something, you're just willing to pay more for a name, not the thing you want. Sour cream, mayo, toothpaste, even soap is all the exact same as the brand name stuff you're buying.

Most of the time you can tell where it came from by the production stamp. All companies have their own number so the no name ketchup would have the same product number stamp as the brand name one because it came from the same facility.

[–] pahlimur@lemmy.world 9 points 3 weeks ago (1 children)

The recipe is different for the store brand. I did this stuff in the dairy industry for a while. Its not production cycles in dairy, it's vats. So store brand orders a few vats of product, with way lay less actual milk or doesnt specify as high a minimum quality milk products. More dyes and filler during finishing and no aging. All store brands are essentially flavored and colored mozzarella. They are lower quality.

I still buy them though. Mozzarella is good enough for most recipes.

For other products it's similar. Lower tolerances on inputs and outputs to reduce cost. Still probably 80% as good as name brand.

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[–] SlowGoose6523@thelemmy.club 28 points 3 weeks ago

vote with your money, if a company or brand doesn't respect you or fight for your business then starve them out

[–] betanumerus@lemmy.ca 27 points 3 weeks ago (1 children)

Framing this as a customer loss is funny. Switching brands means it's the brands that are losing, geniuses.

[–] nomy@lemmy.zip 5 points 3 weeks ago (1 children)

Pretty mind blowing to think maybe people don't need 200 variations of the same sugary grains.

[–] MangoCats@feddit.it 5 points 3 weeks ago* (last edited 3 weeks ago)

This was the big eye opener when we ditched our near-monopoly chain grocery for a smaller competitor. Smaller stores, but they had more employees stocking the shelves and more cashiers so you waited less to get out. And in the jelly aisle they had 4 flavors instead of 84. Six kinds of cereals plus six more granolas to choose from, not an endless aisle of $8 wafer thin boxes of sugar coated puffed grains with familiar cartoon characters on the front. Five flavors of ice-cream, not 205. 20 types of yogurt, not 386. It took a little while to get used to the idea that I couldn't get my preferred brand and size of grape jelly, but after I tried their one option - organic and half the price per ounce of the chain competitors - I decided: grape jelly is grape jelly, this one is fine.

P.S. - I feared I may have been exaggerating, but the above numbers are accurate - I overestimated a little on jelly at first, but pretty much nailed the ice-cream and yogurt first try.

[–] bigbangdangler@reddthat.com 26 points 3 weeks ago (1 children)

In a world where every product sucks due to years of cost cutting and shrinkflation, brands mean very little.

[–] MangoCats@feddit.it 7 points 3 weeks ago (9 children)

In foods especially, they have substituted corn syrup for sugar, steroid+antibiotic pumped milk and meat for "real" meat (typical market chicken is a travesty these past years), GMO crops sprayed with extreme weed killers and pesticides for simple sun and water grown food. They like to say our food bills are going down in real dollars, but they're not, not if you buy organic GMO free - which is what most food used to be not so long ago.

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[–] GoofSchmoofer@lemmy.world 20 points 3 weeks ago (1 children)

"WILL NO ONE THINK OF THE BRANDS!!!"

and somehow it's all the Millennial's fault - Damn (40 year old) kids!

[–] MangoCats@feddit.it 11 points 3 weeks ago

In the 70s it felt like brands actually meant something. Since the 90s, they haven't. Brands have milked their loyal followers for every last penny of profit while cheapening their products as much as they possibly can. Brands have become an anti-pattern for me, if a particular brand is "commanding a premium" that's a sign to me to A) dig DEEP on pre-purchase quality information and if that's hard to come by (which it usually is) B) walk away from the recognized brand name - assume it to be of inferior quality to go with its higher price.

I shopped in the same grocery store chain my grandparents and parents shopped in my whole life since the 1960s until about 8-10 years ago. At that point they started milking their brand loyalists and literally jacked our monthly food bill 2x, +100%, and that's not industry wide inflation, that's how much they inflated relative to the competition. We went from spending 90% of our food, soaps, pharmacy/drug store purchases there down to less than 5% in the first year after we quit them, and since then they now get less than 1% of our budget, only catching our purchases when they're the only store open or other cases of extreme convenience purchasing. During the pandemic, we had instantcart deliver groceries from a competitor and a $120 delivered order, including $10 tip and delivery fees, were still far less expensive than the same products from the "leading" chain.

[–] anon_8675309@lemmy.world 20 points 3 weeks ago (2 children)

You mean the brands that are owned by like 5 companies?

Fuck em.

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[–] Zarobi@aussie.zone 18 points 3 weeks ago* (last edited 3 weeks ago) (1 children)

I think there was a really interesting part right at the bottom that was briefly mentioned. A lot of people are using A.I. to shop now. Probably not the Lemmy demographic. But people are willing to trust the A.I. when it gives them a recommendation, even if it's for a new brand they've never heard of before. This is an unprecedented level of marketing if the numbers in the article are correct. No advertising can compete with "artificial word of mouth" directly changing a customer's opinion.

My prediction is companies will notice this, fast, and there will be incentives for A.I. to become like a new advertising platform. How much do you think Grok can charge to recommend one product over the other if it can have such a high (near 40%) lead conversion?

[–] Tm12@lemmy.ca 6 points 3 weeks ago (5 children)

404 media has an interesting podcast episode on “AEO” (AI SEO) and how it can be manipulated. Apple link

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[–] melfie@lemmy.zip 18 points 3 weeks ago* (last edited 3 weeks ago) (3 children)

Not only is the shit expensive, but may as well eat a bowl of ice cream with as much sugar as a lot of cereal has. Having cereal for breakfast daily is akin to using soda for hydration. It sure tastes good, but I’ve cut down on my cereal intake for multiple reasons.

[–] MangoCats@feddit.it 6 points 3 weeks ago* (last edited 3 weeks ago) (2 children)

Having cereal for breakfast daily is akin to using soda for hydration.

Well, I was born in the 1960s and honey coated chocolate sugar bombs were already the cereal of choice among my kindergarten classmantes - and soda for hydration was pretty standard then too.

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[–] FlashMobOfOne@lemmy.world 16 points 3 weeks ago (5 children)

Facts.

I quit drinking soda this month because the off-brand soda I like inexplicably stop being sold by every store in the area, probably due to the Iran War, and RC Cola, Pepsi, and Coke all cost the same gouged prices. I could just take the price gouging and buy them anyway, but I'd rather quit consuming it out of spite.

That it's healthier is just a side bonus.

[–] Notyou@sopuli.xyz 5 points 3 weeks ago (1 children)

That's actually great news. Sugar is a hell of a drug and quitting soda is a big step in less sugar consumption. I enjoy water and hot tea usually at work, but my co-workers love soda. One of them got a kidney stone and the doctor told her it's because you were drinking 5 cans of soda a day.

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[–] TIEPilot@lemmy.world 15 points 3 weeks ago (1 children)

Cereal prices killed me. I went to generics which were fine and then they got too expensive. So I learned to make my own, sugar smacks are really easy to make and taste WAY better. Plus you can tweak the recipe like I add toasted almonds in mine, local honey, etc.

Jerky was the other, bought a dehydrator and wait for skirt to be on sale. I have a clone of Wild Bills and I'm good to go.

And you can do so much more w/ a dehydrator. Veggie? You can make awesome fruit strips/etc

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[–] SCmSTR@lemmy.blahaj.zone 15 points 3 weeks ago (2 children)

Surely, more capitalism will fix this.

[–] PhoenixDog@lemmy.world 10 points 3 weeks ago (1 children)

"We're losing money. People aren't buying our products anymore! What should we do?"

Shrink the size of the product and increase the cost. That will clearly be the solution!

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[–] vithigar@lemmy.ca 13 points 3 weeks ago* (last edited 3 weeks ago) (1 children)

I stopped buying Campbell's or any of its subsidiary brands a few years ago when they both raised prices and reduced the size of the can.

They were underhanded about it too because they made the cans slightly taller so it wasn't obvious that they had less volume.

[–] MangoCats@feddit.it 7 points 3 weeks ago (2 children)

Shrinkflators can go F themselves. That shrunken package with the same, or often higher, price is a major incentive for me to buy their competitors' products instead.

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[–] SuspiciousCarrot78@aussie.zone 13 points 3 weeks ago* (last edited 3 weeks ago)
  • Brands increase prices
  • People stop buying brands
  • Brands cry foul
  • Oh no! Anyway....

The trick, William Potter, is to bleed the people just enough to satiate your parasitism without exsanguinating them, eh?

Gee, we've never seen that trick before.

[–] tal@lemmy.today 11 points 3 weeks ago

The breaking point? A price jump of 16%.

When shoppers do make the switch, groceries are the first to go with 76% dropping a brand they were previously loyal to

I guess that's why shrinkflation is such a thing specifically with food.

[–] Tattorack@lemmy.world 10 points 3 weeks ago

Oh no! Those poor brands!

[–] Themosthighstrange@lemmy.world 10 points 3 weeks ago

I stopped buying products that went from chocolate to chocoly

[–] radiofreebc@lemmy.world 10 points 3 weeks ago

Everything sucks these days. Every product is worse today than it was 10 years ago.

[–] BeUnique@lemmy.zip 8 points 3 weeks ago (4 children)

I feel like this happened years ago for me and now it's just the norm to not spring for any cereal regularly.

[–] Cherry@piefed.social 7 points 3 weeks ago

So many categories. It all tastes average, is tiny and expensive. Cooking and eating with simpler ingredients and less processed stuff is actually quite freeing in a weird way.

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[–] lemmyng@lemmy.world 7 points 3 weeks ago (4 children)

I find Aldi and Lidl have healthier variants of namebrand cereals.

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[–] SocialMediaRefugee@lemmy.world 6 points 3 weeks ago

Hmmm, if only there was something those companies could do to retain customers. Something like lower prices without shrinking sizes?

[–] Bruncvik@lemmy.world 5 points 3 weeks ago (1 children)

I can't think of any food or drink (save for alcohol, but I cut down to one drink per week) that I'd buy because of the brand. The majority of what I'm buying is from store private labels. Living in Europe, however, I do pay close attention to country of origin, and try to buy as close to home as possible.

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