As a European, I don't know what Cracker Barrel is, and I couldn't care less.
this post was submitted on 22 Aug 2025
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During lockdown my team was "mandatory local support" so we got take out lunch paid for 2 days a week day. Friday was cracker barrel day since it was close and filled us up enough for an "average Friday workload". Mainly lazy days not wanting to get out of chairs due to "CB gut". Cracker barrel will forever be "cinder block gut" to me now.
But ehh, another dumb rebranding freakout that doesnt matter. You are still buying slop to go in your belly.
Edit: Cracker Barrel was my shit when my family would do road trips. On one we drove past the state capital and my dad said "hey look at it!". There was a cracker barrel roadsign on the highway and I screamed out "let's get cracker barrel!"
I have no idea if this actually matters but, as a former printer, the new logo is easier and cheaper to produce. The print plates will be cheaper and the lack of thin lines mean it will be more durable too. The wide open spaces mean that the alignment between the brown and orange doesn't need to be perfect anynore (less waste).
It might be a terrible design for a logo (I don't know, not my area) but it's a good design for printing.
It’s not just the logo, they’re remodeling the inside to be more “modern”. The kitschy americana vibe was the only reason people go there.
According to people I know who worked in the kitchen there, the correct reason to go to cracker barrel is actually their biscuits and gravy.
The cheapest way for them to make 'em is from scratch. Everything else is premade bags and mixes, but the biscuits and gravy are made fresh a few times a day.
I don't mind it, CB's food ain't great either, though.
This isn't "woke", this is the corporate trend of oversimplifing logos no matter how much people liked the old ones.
Another chapter in "Everything i do not like is woke"
The new design is minimalistic slop, for sure. But why would i give a fuck about a companies logo. Honestly we should not even be reacting to this bait.
I'm not an American and I've only seen this logo a couple of time but I'll be completely honest - this remodel fucking sucks.
I despise minimalism and these transitions from oldschool cool to these post-modernist corporate garbage. And that's definitely one.
what that's why everyone is bitching about it? like THAT?? how is that "going woke"? i guess woke is when you sans-serif.
Its woke because they took the cracker off. They are erasing crackers
I never said it's going woke, don't throw me into that box.
i didn't say you were; i was referring to everyone on twitter claiming it was
I mean it still has serifs its just losing the old guy, the barrel, the outline and the flourish on the K
Honestly, I can see why an old guy with his hand in a barrel might be off putting for a restaurant theme
I hate it as well, my theory is that it's done for better readability on small screens such as phones.
weird way to brag about getting a blowjob in the parking lot but whatever i guess
New logo blows. Cracker Barrel food is a quarter step above pig slop.
fin
I'm confused. The new logo is great, or it's shit, I don't care. But what does it have to do with wokeness? Did the old man sitting by the barrel start sucking dick on the billboard? Has he transitioned? Does the new logo secretly spell out black lives matter in invisible ink? It's just the name in a sort of blob? How is this political? What am I missing here?
Snowflakes getting their feelings hurt because pictures change
Perhaps he feels the original logo depicted a white cishet male, and thus the new one is erasure.
Come-on everybody knows that barrel is full of dildos pickled in anal lube.
No, that would be my nightstand drawer
and where might i find a cracker barrel so i can know to, uh, avoid it and get directions away from there.
They chain the barrel like they chain the rocking chairs, dudes freaky af for sure.
But what does it have to do with wokeness?
See this handy guide for the way these dipshits think.
At this point it's just that a thing changed from "back in my day."
Woke doesn't mean anything specific more, it just means "thing I don't like." So when somebody says they want to end wokeness, they mean they want to remove everything they don't personally approve of.
Conservatives crying buckets of tears over a corporation's new logo is my kink.
The heraldry of corporate feudalism is no laughing matter for capitalist serfs.
Wtf does « gave my life to Christ » means in that situation? Did mf get baptized in the parking lot??
Maybe it rained a lot and dumpsters were water tight back in his day.
Can someone seriously answer this question. I'm losing my mind over here. WTF does it mean?
Swallowed for the lord.
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The new one
Tbf the old logo is much better
Yeah, I think so too. I don't see why they had to change the font, at least the C had character. Now it's the most boring plain forgettable font imaginable and black at that. It's like they didn't even try.
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